Bling Events Rechristens to Bling Marketing, to Offer 360-degree Marketing Services


New Delhi, Delhi, India

Bling Events, Asia’s largest real estate events firm, has rechristened itself into a full-fledged marketing agency. Part of the Square Global Group (which also includes SquareYards, Square Capital and Square Connect) it is also launching its new website, to boost its web presence.

The agency is providing services like digital lead generation, media buying, brand promotion, customer support services and design services to many real estate developers. In past, Bling Marketing has conducted 50 plus real estate focused events across the globe, leading to an aggregate property sale of more than USD 500 mn. It has worked with leading international real estate developers like Emaar, Deyaar and Bar Works for their events.  It has also generated more than 500,000 qualified buyer leads for its clients.

Events, including global launches and flagship events India Realty Revelry (IRR) and Global Property Road Show (GPRS) are also a part of Bling Marketing. Additionally, clients are being offered futuristic digital technology services like virtual reality, 3D mapping and sophisticated booking engine for ecommerce. The offerings are being structured according to the needs of the clients and full transparency is ensured of an effective impact and reach.

“There is a huge need for effective marketing strategies globally with increasing competition and a need for differentiation. Bling Marketing focuses on personalized and focused campaigns based on proven metrics and performance based marketing. It is assimilating traditional and modern methods to send across effective and impactful message,” Kanika Gupta, Co-founder, Bling Marketing.

Globally, companies are undergoing a change where emerging players are opting for new and unique marketing strategies to differentiate their offerings and make an impact with prospective buyers. It is imperative here that a marketing agency be able to identify the growing trends and provide tailored services which are able to tap the hearts and minds of consumers.