New Delhi, Delhi, India
HolidayIQ, India’s largest travel and holiday information portal, today signed a Memorandum of Association (MOU) with The Indian National Trust for Arts and Culture Heritage (INTACH), to jointly identify ‘Next Big Heritage Destination’ in India for 2017. Through this strategic association, the two partners aims to identify at least one lesser-known Indian Heritage Destination (living, built, or natural), with significant potential for tourism.
The destination will be selected through a nationwide contest on HolidayIQ portal, where Indian travelers will be asked to identify heritage destinations and share their views via reviews, images and videos. The campaign to identify the ‘Next Heritage Destination’ will be spread over a period of three months, starting September 2016. The Winning Heritage Destination will be selected by a joint jury of INTACH and HolidayIQ and this culminates with an award ceremony to honor the winner in December 2016.
Speaking about the MOU, Dr. (Mrs.) CT Misra, Member Secretary, INTACH said, “INTACH has been a pioneer in conserving and protecting India’s natural and cultural heritage. It is our aim to initiate innovative ideas in not only preserving but also promoting the cultural heritage of the country. Our MOU with HolidayIQ, therefore, seeks to reiterate our commitment by seeking to identify a heritage destination through the views of the Indian traveler and then offer support to the site from INTACH through next year in 2017.”
On the signing of the MOU with INTACH, Mr. Hari Nair – CEO and Founder, HolidayIQ said, “Promoting domestic tourism amongst Indian travelers has always been the key vision for us, especially amongst the youth. As a leading travel information site, it is our endeavor to ensure that we promote the Indian culture and heritage. This association with INTACH is a strategic move to take this objective further.” He further added, “For this campaign, we will provide a platform for the Indian travelers to identify heritage destinations across India and express their views about their favorite Heritage Destination.”
HolidayIQ expects the alliance to strengthen the culture of Heritage Destinations of India and to ensure that the Indian travelers are well aware about the lesser-known destinations.
The Indian National Trust for Art and Cultural Heritage (INTACH) is a Non-Profit NGO registered under the Societies Registration Act, 1860. Since 1984, INTACH has pioneered the conservation and protection of India’s natural and cultural heritage and is today the largest membership organization in the country dedicated to conservation. Over the years, INTACH has taken up restoration and protection of hundreds of monuments that fall outside the coverage of Archaeological Survey of India and other government agencies.
HolidayIQ is India’s largest travel community and holiday recommendation engine with over 12 million members. It is also the first holiday planning website in India powered entirely by reviews, photos and videos generated by the travel community. HolidayIQ, headquartered at Bangalore, India is a VC funded start up with MakeMyTrip, Tiger Global & Accel Partners as its investors.