India’s largest online marketplace Flipkart has changed its top management structure again, putting two key business units under the control of Kalyan Krishnamurthy, a senior executive from Tiger Global, its largest investor.
The Bengaluru-based company has also expanded roles of two other executives, senior vice president Ravi Garikipati, who is now head of engineering and chief people officer Nitin Seth redesignated as chief administrative officer.
The top level changes mark the third major reorganisation this year at Flipkart, India’s most valued startup at $15 billion, which is battling Amazon to retain its market leadership.
Krishnamurthy, who joined as head of category design management, will now also lead the advertisement business, a key plank towards its aim of generating gross profit and reducing burn rate. Krishnamurthy will also be in control of managing “the demand side” of the commerce platform, which will mean heading both retail and marketplace business.
The move will also put both marketing, customer shopping experience and private label business under Krishnamurthy, with unit heads Samardeep Subandh, Surojit Chatterjee and Mausam Bhatt reporting to him.
Krishnamurthy, a senior operations executive with Tiger Global since 2011, had worked at Flipkart between 2013 and 2014 when he served as chief financial officer and head of category management. Krishnamurthy is also leading the charge for Big Billion Day, Flipkart’s flagship sales event held in October.
Tiger Global is also the largest shareholder in Flipkart, after having invested about $1 billion across its various rounds of funding since 2010.
A Flipkart spokesperson said that Krishnamurthy does not work with Tiger Global anymore, and is now a company employee.
Saikiran Krishnamurthy, who is heading logistics unit Ekart, will be in charge of the supply side of the commerce business looking after sellers on the platform as well.
The appointments come as position for the leadership of commerce unit was left vacant after exit of Mukesh Bansal and chief business officer Ankit Nagori in March this year.
“The move gives Flipkart CEO time to spend more time with other business units as he has been spending a lot of time with commerce platform. It will also simplify the reporting structure of the organisation, as now 8 people directly report to him against over 15 earlier,” said a Flipkart spokesperson, confirming the reorganisation.
Current advertising unit head Ravi Garikipati has moved to lead the engineering team, after its head Peeyush Ranjan moved to US due to personal reasons. Ranjan is now heading the new Flipkart office in US, where he is also handling key relationships with players like Google.
Both engineering heads of consumer shopping experience Ashish Agarwal and supply chain Hari Vasudev will now report to Garipakiti.
Seth, currently heading human resources, will now be in charge of planning, strategy and business analytics as chief administrative officer.