Axis Bank Rolls Out Augmented Reality Feature on its Mobile App


Mumbai, Maharashtra, India

First Bank to introduce augmented reality technology innovation, offering interactive and engaging way of navigating the banking solutions
AR view incorporated in the ‘Near Me’ functionality, is available to all individuals who download the Axis Mobile App.

Axis Bank, India’s third largest private sector bank announced the roll out of Augmented Reality (AR) feature on its Mobile App. The feature enables users of the Axis mobile app to conveniently locate and navigate to the nearest Axis Bank ATMs, Branches, preapproved residential properties and many more, on a real-time basis.

The ‘Near Me’ section is available in the pre-login module of Axis Mobile app, thereby making it accessible for use by anybody who downloads the app. Users of the mobile app can view actual streets in a 360degree mode, through their mobile phone camera, anywhere in the country. The details of the location / venue will pop-up on the mobile screen as the user moves around the streets. In addition to the AR feature, the bank offers a bouquet of services like pre login bill payments that helps customers save time while paying electricity, mobile bills and recharging DTH services.

Speaking on the occasion, Mr. Amit Sethi, President and Chief Information Officer, Axis Bank said, “New technology is truly making banking convenient, simple and delightful. Our AR feature, ‘Near Me’, helps users to easily identify not just ATMs & Branches, but also restaurants, pre-approved properties and much more on the go. We are confident that this technology in Banking will be highly accepted by a large customer base. We look forward to alliances with more merchant partners for special deals and services based on customer preferences.’’

The following services offered by the Bank, on its ‘Near Me’ module:

1. ATMs & Branches: Helps in easily locating and navigating to the nearest Axis Bank ATMs & Branches.

2. Dining Delights: Helps in identifying the nearby restaurants which are under the Bank’s Dining Delights program. These restaurants offer discounts (minimum 15%) for Axis Bank Debit and Credit Cards.

3. Pay with eDGE Rewards:  Locates nearby stores where Axis Bank Credit Card holders can pay with the eDGE loyalty points accumulated by them.

4. Pre-approved Properties: Locates all the nearby properties that have been preapproved by the Bank.

5. Sunday Brunch: Locates nearby restaurants under the Bank’s Sunday Brunch programme.

About Axis Bank:

Axis Bank is the third largest private sector bank in India. Axis Bank offers the entire spectrum of services to customer segments covering Large and Mid-Corporates, SME, Agriculture and Retail Businesses.

With its 3,006 domestic branches (including extension counters) and 12,871 ATMs across the country, as on 30th June 2016, the network of Axis Bank spreads across 1,855 centres, enabling the Bank to reach out to a large cross-section of customers with an array of products and services. The Bank also has nine overseas offices with branches at Singapore, Hong Kong, Dubai (at the DIFC), Shanghai and Colombo; representative offices at Dubai, Abu Dhabi and Dhaka and an overseas subsidiary at London, UK. The Bank’s website offers comprehensive details about its products and services.