Paradise, the 60-year-old restaurant chain synonymous with Hyderabadi biryani, plans to expand its footprints and have a presence in the 20 top cities across India over the next four years.
Paradise, which already has 16 restaurants in three cities, will be opening an outlet in Visakhapatnam next week. This will be its first restaurant in Andhra Pradesh.
“We will soon be opening another restaurant in Bengaluru at Whitefield,” said Gautam Gupta, CEO of Paradise.
He was talking to reporters at the launch of ‘Paradise hot n juicy kebab festival’, said to be the biggest kebab festival in India.
Paradise has nine restaurants in Hyderabad, six in Bengaluru and one in Chennai.
It is looking at other cities in South India before foraying into the West, North and other regions. All proposed stores will be Paradise’s own outlets.
“We are not in a hurry to open more stores. We want to make sure that every outlet we open should exactly replicate the experience in Hyderabad,” he said.
Gautam believes there is a lot of potential for Paradise to become a national or international brand.
“There is significant demand for authentic dum biryani across the country. We take pride in providing the best taste with great service and ambience to both masses and classes at affordable price,” he added.
He said that kebabs have the potential to become a pan India favourite and through the festival, they were trying to build and develop kebabs into another strong product brand.
Vijay Bakshi, Corporate Chef of Paradise, said the festival offers several new varieties of kababs in chicken/mutton/fish/prawns and even vegetarian.
The 45-day-long festival offers 25 varieties of kebabs, some of them rare and unique. This is the second consecutive year that Paradise is organising the festival.
“We have added 16 new kebabs this year while retaining nine from last year,” said Bakshi.