New Delhi, Delhi, India
Perfection, as any achiever who has made it to the acme of his chosen field will tell you, is about the process, the steps and the journey towards the goal. Barrel Select celebrates this journey, its uncompromising nature and its insistence on excellence. Royal Stag Barrel Select is one whisky that takes you towards perfection with a seamless blend of aroma, flavour, taste and colour. The brand has made its mark as the most premium whisky in its segment, and is now ready to acquire a brand new look and identity.
The new packaging gives Barrel Select an identity that differentiates it from the mother brand Royal Stag. The distinct silver metallic packaging with an innovative top lid — coupled with the taller, slimmer and tapered bottle is sure to craft a unique impression in the consumer’s mind. The elements of this new pack are ahead of the curve and aim to reflect understated sophistication and unrivalled excellence. The new pack is set to launch across markets in the next one month.
While the new avatar of Barrel Select gets more bold and refined, it has retained its smooth and exceptional blend which has earned it the reputation of having the Perfect Taste. The select Scotch Malts for a premium blend, hand-picked American oak barrels for a unique character and the craft of ‘Solera’ process for consistency results in a full-bodied taste that gives a premium experience to those seeking perfection in their whisky. The refined notes, slightly smoky flavour and evolved fruity palate, of this smooth blend of scotch malts and Indian grain spirits are a must-have for the discerning.
Speaking on the new packaging, Raja Banerji, Assistant Vice President Pernod Ricard India said, “Royal Stag Barrel Select is an upward extension of Royal Stag, one of the most iconic brands in the country. In line with our endeavour to create a separate identity of our brands, Royal Stag Barrel Select continues to evolve in its journey to keep perfecting. While retaining the smooth blend, the new packaging is more sophisticated and elegant yet distinctive to match the brand’s USP. The premium look is an expression of perfection designed to cater to the aspirations of the suave consumer.”
About Royal Stag Barrel Select
Royal Stag Barrel Select is a flagship brand of Pernod Ricard India. Royal Stag Barrel Select has been the consistent star since launch, and a brand quite often credited to have changed the rules in the industry. It is for the young, confident, progressive and inspiring individual who embodies self-belief. The brand has been inspiring young India through its communication around the philosophy of “Make it Perfect”, which has been consistent over the years. Royal Stag Barrel Select is the premium offering from the brand which is for the individuals who wants to ‘Make it Perfect’ by standing out through perfection.