Bangalore: Tata Docomo, one of the leading telecom player, has announced the appointment of Mr. Balaji Prakash as Consumer Business Unit (CBU) Head – Karnataka and Kerala Circle. As the CBU Head, Balaji would be responsible for overseeing company’s operations and business in the highly dynamic and growing 3G telecom markets of Karnataka and Kerala.
As a consummate professional, Balaji brings 18 years of rich experience and extensive knowledge across services and brands, especially an in-depth understanding of highly enterprising and aggressive markets. Prior to taking up the new role, Balaji was the CBU Head for Tamil Nadu, at Tata Teleservices.
On his new role, Balaji Prakash said, “Karnataka and Kerala are two Tata Docomo’s priority circles and we are working towards strengthening our existing products and services. We are constantly innovating to present great new value propositions to our customers. Backed by a high-performing and passionate team, we are confident of achieving the next phase of growth and expanding Tata Docomo’s footprint here.”
Balaji has previously served as the Business Head at FMCG conglomerate CavinKare. His experience also includes stints at some of the leading corporates across diverse industries, including Ford, TTK, Castrol and Lotte.
Balaji holds an MBA in Marketing from Bharathidasan Institute of Management; and has a Bachelor’s degree in Engineering from Anna University, Chennai.
About Tata Teleservices Limited & Tata Teleservices (Maharashtra) Limited (collectively “TTL”)
TTL is one of India’s leading mobile telecommunications service providers delivering mobile connectivity, content and services to consumers across the country. The company has been at the forefront of redefining the telecom experience in India, launching technologically advanced innovative products and services, playing an enabling role in simplifying consumer lives and expanding digital inclusion. Having a pan-India presence across India’s 19 telecom circles, TTL operates in more than 450,000 towns and villages across the country. TTL offers integrated telecom solutions to its customers under the unified brand name Tata Docomo and operates its wireless networks on GSM, CDMA and 3G technology platforms. Tata Docomo has been rated amongst the Top 100 Service Brands in the country*
TTL is one of the most preferred and relied upon data service provider through its integrated data services and is one of the fastest growing player, in the data market across small screen as well as large screen. Additionally, TTL commands a market leadership in the large screen data space with its Tata Photon family of 3G and Wi-Fi products. In non-voice services the company through its wide range of pioneering offerings such as e-Governance, Machine to Machine (M2M) and m-Remittance (m-Rupee) services has helped to improve citizen services, public safety and governance.
TTL is a growing market leader in the Enterprise space and provides end to end integrated Voice, Data and Managed solutions to Large and Small Medium Enterprises through its wider network footprint, better operational structure and enhanced customer service support to deliver incremental value. TTL has a robust and largest fibre optic backbone backhaul network running across 1,00,000 km and with a 25,000 km access network covering key cities which is a huge differentiator in providing seamless data services. With 2000 people TTL’s strong enterprise business is present in more than 60 cities across India, works with over 750 partners and over 1600 channel teams.