Bengaluru, Karnataka, India and San Francisco, United States
Boomtrain, a marketing platform that uses artificial intelligence (AI) to drive relevant interactions with users at every touchpoint, today announced it has signed a definitive agreement to acquire partner, India-based Nudgespot. Nudgespot has built a best-in-class messaging platform that will integrate into Boomtrain’s technology to deliver a seamless experience for businesses to communicate with customers and visitors on websites and in mobile apps. Boomtrain and Nudgespot initially partnered nine months ago, and have been co-developing a product that combines Nudgespot’s platform with Boomtrain’s AI technology. Terms of the acquisition were not disclosed.
“The acquisition of Nudgespot will accelerate our strategy to enable AI-powered communications between businesses and their customers,” said Nick Edwards, CEO and founder of Boomtrain. “This is the first productized messaging application that will be fully integrated into a marketing suite. This gives marketers the ability to incorporate multi-channel chat functionality, combined with our artificial intelligence platform, to facilitate personalized, scalable conversations with their customers.”
“Nudgespot and Boomtrain are pushing the envelope when it comes to bi-directional messaging technologies,” said Raveen Sastry, co-founder of Nudgespot. “Teaming up with Boomtrain will continue to extend our offering to more businesses in need of advanced, easy-to-use B2C messaging solutions, powered by advanced artificial intelligence.” Sastry was previously a founder of Myntra Design Pvt Ltd, which was acquired in 2014 by Flipkart for $330M.
With the addition of Nudgespot, Boomtrain significantly expands its APAC business. Together, Boomtrain and Nudgespot will have 70 people in offices located in San Francisco and Bangalore, and will continue to expand its footprint globally. Integration of operations began on August 1, 2016. The teams will continue to collaborate to add more functionality to Boomtrain Messenger during its beta program.
Boomtrain is an artificial intelligence powered marketing platform that drives relevant interactions with your users at every touchpoint, increasing engagement with your brand. Founded in 2012, the company is headquartered in San Francisco and is backed by top-tier VC firms including Cota Capital, Crosslink Capital, Lerer Ventures, Sierra Ventures, and Streamlined Ventures. To learn more about Boomtrain, visit http://boomtrain.com.
Nudgespot is a messaging platform that was built to help businesses communicate with their customers personally, and at scale. For online businesses and apps to truly connect and create great customer journeys, communication needs to be contextual and relevant. Nudgespot’s event tracking and multi-channel messaging capabilities enables businesses to create messages and trigger them to users on the right channel at the right time.