Grohe, Global Sanitary Fittings Giant Ties-up with EasyFix to Execute Installation Services for Online Consumer Business


New Delhi, Delhi, India

Grohe, Europe’s largest manufacturer of sanitary fittings and part of LIXIL Group today announced its tie-up with EasyFix, India’s leading home repair and maintenance services platform. To begin with, EasyFix will provide installation service for online consumers of Grohe’s range of products covering kitchen and bathroom faucets/taps and shower systems, across 11 cities. EasyFix is into the business of b2b2c after sale service partnership since 2011 and has been working with clients like Snapdeal, Socktail, Mabelkart, Quikr amongst 65+ others to create a unique business model to bridge the gaps between demand and supply for professionalism in home repair and maintenance services market.

As part of the tie-up, the scope of services delivery will grow progressively, expanding from 11 cities currently to 35 cities.

The partnership facilitates Grohe’s customers with installation based support for the brand’s sanitary fittings range sold through online portal – Amazon. In order to extend its customer service excellence initiatives, Grohe it has started free installation demonstration services to its customers. The program has started from recent months, during which Grohe trained and EasyFix certified technician have been ensuring that customers get hassle-free installation.

Talking about the tie-up, Renu Misra, MD, Grohe India Pvt. Ltd. said, “With growing online industry we are eager to see a successful roll out of the scope of service based on the tie-up with EasyFix, which represents change on our part to give a new meaning to customer service & delivery in the sanitary fittings space in India. Grohe has taken this initiative to change/improve the quality of plumbing workmanship and also ensure online customers get their new products installed promptly. We want to make it speedy, efficient and fuss-free.”

“Our commitment to excellence in customer service is further reinforced with this partnership, as we expand our channels of reaching out to customers with partners who share a common goal of providing best-in-class service which complements Grohe’s strong orientation towards ‘Quality’. We will continue to set benchmarks with Quality products and services that gives us the edge and makes us a preferred brand among customers,” said Ramesh Kaushik, General Manager – Marketing, Grohe India Pvt Ltd.

The tie-up currently stands for a year and in this time the partners are also looking at integrating their technology platforms. The partnership is initiated keeping mutual growth and long-term plans in mind to create win-win for Brand, Customer and EasyFixer. Elaborating on the same, Shaifali Agarwal Holani, Founder and CEO, EasyFix said, “I am really excited about the tie-up with Grohe, which gives us access to new customers and expand our skill development initiatives to cater to specific needs for quality service. This will help servicemen get a platform that makes them feel proud and respected to work as an EasyFixer. Since customer retention rests on a responsive team for maintenance works, we select, train and develop our best men on the job for all our partner brands. The partnership with Grohe will enable us to successfully create more jobs for our plumbers and even increase our revenues by 5%. We see this one-year window as a step towards a solid, long-standing association.”

“Every tie-up is bringing us closer to our mission and we continue to stay far ahead of the market in after-sale-services space.  Addition of each client gives us opportunities that allows us to boost the standard of professional home services in Indian construction market,” Shaifali added.

About GROHE India Pvt. Ltd. (GIPL)

GROHE India Pvt. Ltd. (GIPL) is a wholly owned subsidiary of GROHE AG. With a decade of its presence in the Indian market, it has acquired a dominant position in the market as one of the largest selling international brands. GROHE launched its first Indian ‘GROHELive! Centre’ in Mumbai in February 2012 and recently unveiled a second state-of- the-art centre in Bengaluru. These centres are a great opportunity for people to come and experience the world of GROHE. Besides featuring the entire range of GROHE products, the Live! Centre also showcases the GROHE elements.


GROHE is the world’s leading provider of sanitary fittings. With its global GROHE brand, the company has relied on its brand values of technology, quality, design and sustainability for decades to deliver “Pure Freude an Wasser”.

GROHE has a global workforce of around 6,000 people. There are about 2,400 employees working in Germany. GROHE runs three production plants in Germany as well as several plants in other markets. In fiscal year 2016, the GROHE group generated consolidated sales of €1.4 billion with its comprehensive product portfolio for bathroom and kitchen. Some 81 percent of its sales are currently generated outside Germany.

GROHE was taken over by the LIXIL Group and the Development Bank of Japan in January 2014.

The LIXIL Group is the global leader in the building materials and housing equipment industries. GROHE is led as an independent brand.

About EasyFix

Launched in June 2011, EasyFix is a pioneer in its field and on a mission to bridge the gap between demand & supply for professionalism in servicing construction work. Customers can choose from any 5 services from Plumbing, Electrical, Carpentry, Masonry and Painting. EasyFix covers the entire length and width for scope of work in these services.

Its core business model operates as a ‘One Call Home Repairs Service’ to resolve problems of corporates or households for maintenance problems with professional expertise, complete reliability and convenience. It has revolutionized the industry by thinking out of the box and creating a unique b2b2c business model. For past 5 years the team has invested in technology, training & development for quality of services, trustworthiness with transparency in communication and meticulous and intensive execution.