MTR Foods Launches a Never-seen-before Veggie Range of Breakfast

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Bangalore, Karnataka, India

MTR Foods Pvt. Ltd, the national leader of the Indian breakfast category, is set to completely revolutionize the breakfast scenario in India by introducing a first-of-its-kind delicious range of products – Veggie Idli Mix and Veggie Vermicelli. The products, available in three variants of spinach, carrot and beetroot, have more than 40% vegetables blended into the products using breakthrough technology.

Keeping up with the company’s culture of innovation after the mega successful launches of Rava Idli and multigrain range of breakfast mixes, this new range is set to completely renew the breakfast category by including vegetables in one of the most important meals of the day. The Veggie range is the perfect combination of the great taste of the much-loved breakfasts of Idli and Vermicelli with the wholesome goodness of vegetables. The Beetroot Red, Spinach Green and Carrot Orange colored Idlis and Vermicelli are specially targeted towards parents who will discover that the colors of the products pique the children’s interest and will ensure that they eat nutritious breakfasts.

Sunay Bhasin, Chief Marketing Officer, MTR Foods said, “The new Veggie Range was conceptualised and launched with the insight that parents are always looking to add vegetables to their children’s diet. Children on the other hand, do not like vegetables and resist eating them. The 40% inclusion of vegetables makes the Veggie range a delightful combination of the great taste of popular breakfast dishes like Idli and Vermicelli with the goodness of vegetables. This unique combination of great taste with the goodness of vegetables is a win-win proposition for parents and children alike. We have tremendous faith that with the launch of the Veggie range, breakfast will never be the same!”

This new range has come close on the heels of the launch of the popular Breakfast in a Cup range in February this year. MTR Veggie Range is available in Carrot, Beetroot and Spinach variants and is available in all leading stores across India starting at Rs 22.

About MTR Foods Pvt. Ltd

With a 90 year old history of serving authentic Indian Food to Indians, MTR Foods stands tall as an Indian heritage brand. A popular household name today, MTR Foods is synonymous with delicious Indian food in an easy-to-use packaged format.

With a diverse portfolio including breakfast, lunch and dinner, snacks and desserts that cover every meal occasion, MTR unifies India tastefully – making the homemaker the ‘hero’. Blending authentic Indian flavors in modern formats, MTR Foods keeps abreast with the evolving tastes of India. Culinary secrets that have been protected and handed down over the generations are evolved into truly authentic recipes from their region of origin and packaged in innovative and convenient formats.

The journey to being India’s premier, processed food company has been marked by a constant focus on innovation and the adoption of new technology. However, every MTR product always embodies the tradition of unmatched taste and quality. The MTR of today is your friend in the kitchen and promises to help you serve the authentic taste of India to your family.

MTR adheres to the most stringent quality standards, from sourcing ingredients to processing and packing. We are ISO 22000 and HACCP certified.