“Bathroom Of Your Dreams” – Another Impressive and Connecting Campaign by Somany Ceramics, India


Delhi NCR, India

Somany has been a part of most households, touching lives and lifestyles, for a long time now with its wide array of tiles, sanitary ware and bath fittings. The brand has always been connected with style, elegance and richness, which further synergizes with finest of homes and luxury lifestyle; in continuation, the brand has recently released an evocative video, so well establishing the feel-good factor around Somany sanitary ware and bath fittings. The idea that “Good dreams happen in the best of settings and bathrooms become one such perfect setting with Somany sanitary ware and bath fittings” clicks in an instant. A well-drafted story line with a right dose of drama and humor, and competent actors, engages well with the audience.

The video amply showcases the brands sanitaryware and bath fittings  in a subtle backdrop setting wherein the whole story takes place in a bathroom; the best part is that the most cherished moments of life or wishful thinking happen in that cozy corner of a house or office. The video is a masterstroke when it comes to evoking humour, yet clearly giving away the message of Somany building bathrooms of anyone’s’ dreams.

Mr. Sanjay Kalra, President – Sales & Marketing, Somany Ceramics Ltd. quoted, “For over 45 years now, the name ‘Somany’ has been synonymous with style, performance, innovation and beauty. And what had been an illustrious legacy in ceramic tiles has now been taken forward to a magnificent range of Sanitaryware and Bath Fittings. Each product in this category is crafted to perfection to cater to those who appreciate the finer things in life. Designed to soothe and stimulate the urbane and sophisticated, the styles range from the contemporary to the neo classical; with some products being crafted by leading designers from Italy.”

On the launch of this engaging advertisement, Ms. Charu Malhotra, General Manager – Marketing of Somany Ceramics Ltd., expressed her opinion, stating, “We, at Somany have always stayed connected with our users, less as a product brand and more as a lifestyle brand; this film is again an endeavor to engage with a quirky and fun commercial to hit the right notes with our patrons. The film revolve around a great insight that we see good dreams in good settings only and this insight has been presented in humorous ways while showcasing our sanitary ware & bath fittings products in their full glory.”
Summary/ About Us

Somany is a leading tile manufacturing company in India which provides a complete solution in terms of décor with the widest product selection categories – Ceramic tiles, vitrified tiles, wall tiles, Floor tiles and Bath Fittings. Their business has already grown roots in India, Africa, The Middle East, United Kingdom and Russia. To know more about Somany Ceramics visit (www.somanyceramics.com). From implementing the newest in technological brilliance to a steadfast practice of lateral thought and trend-setting tenets to pioneering several first in design and style for consumers. Somany Ceramics determined pursuit of delivering excellence has placed its brand in an illustrious bracket. It was Shri H. L. Somany’s vision that propelled the company to emerge as an unchallenged leader in the Indian tiles sector.