Spice Digital Limited Inks Partnership with Policybazaar.com to Roll Out Exclusive Insurance Covers for Customers


Gurgaon, Haryana, India
Spice Digital Limited, India’s leading Mobile Value Added Services (MVAS) & Fintech Services Provider, has entered into an exclusive partnership with Policybazaar.com for offering personal accident cover to its customer base. This move is expected to benefit more than 5 lakh customers. This benefit would also be extended to the company’s 10,000+ channel partners. The policy will be activated through registration process under loyalty program.

Under the tie-up, Policybazaar.com will help craft the coverage along with insurance company as per the requirement, and also manage personal accident coverage of up to Rs.1 lakh to Spice Digital’s loyal customers using various services at Spice Money counters and Rs.5 lakh for their premium channel partners in the event of permanent disability or death due to an accident. Policybazaar.com will also take care of the enrollment, issuance and other processes of the insured as per the partnership.

An internal study by Spice Digital and Policybazaar.com revealed that despite being important, most people do not pay heed to the relevance of having a personal accident cover in place. In fact, as per Global Safety Report (2015) released by WHO, India accounts for more than 2 lakh deaths due to accident. This number in itself lays emphasis on why personal accident insurance is a must in today’s time.

The partnership between Spice Digital and Policybazaar.com would serve dual benefit of including more people under the personal accident insurance gamut, as well as pave way for Spice Digital to expand its customer and channel partner base.

Commenting on the partnership, Yashish Dahiya, CEO & Co-founder of Policybazaar.com said, “Spice Digital has come up with something extremely crucial for the well-being of their customers and we are excited to have partnered with them. Accidents can happen to anyone at any time and an initiative such as this will help create more awareness about the importance of personal accident cover. We hope this partnership with Spice Digital will enhance the value proposition for the company’s clients as well as channel partners. ”

As per Mr. Saket Agarwal, CEO of Spice Digital, “We have completed transaction worth ₹1200 crore which stands testimony to excellent response from the market. We have tied up with Policybazaar, as it has a proven track record in the online insurance space. We believe, the partnership with Policybazaar will help us to nurture relationship with our channel partners & customers walking into Spice Money counters for availing any of the ten services.”

About Spice Digital

Spice Digital Ltd was founded in the year 2000 and is part of the Noida-based Spice Connect Group. Spice Digital is engaged actively in the field of Telco Solutions, Enterprise Mobility Solutions, Financial Services, Mobile Advertising and Smart City Solutions. With its presence in over 30 countries, Spice Digital has its headquarter in Noida, India. It has partnered with leading telecom operators in India and more than 40 telecom operators globally for mobile VAS solutions. Spice Digital also has exclusive tie-ups with Government organizations and Enterprises to provide mobility solutions. In its retail channel, it has a footprint of over 10,000 retail touch points offering various services such as ticketing, shopping and money transfers to end customers.

About PolicyBazaar.com

PolicyBazaar is India’s largest online financial services platform and is an InfoEdge (Naukri.com), Inventus Capital, Tiger Global Management, Steadview Capital, Premji Invest, Temasek and Ribbit Capital Investee Company. The portal specializes in making purchase decisions easy by helping consumers with analysis of financial products based on price, quality and key features. It showcases an array of insurance plans offered by almost all insurers as well as up-to-date information on financial products and prompt, solution-driven customer service.

The portal has been conferred with the “Best Financial Website” award for two years in a row (2013 & 2014) at the prestigious India Digital Awards presented by the Internet & Mobile Association of India (IAMAI). Currently, the website boasts of over 45 million visitors every year and records sale of more than 50,000 transactions a month.