“MP Main Akar Dil Ho Bachche Sa”


MP Tourism’s new ad campaign launched

Bhopal :Famous for its interesting and popular ad campaigns throughout the country, Madhya Pradesh State Tourism Development Corporation has launched another ad campaign captioned as ‘MP Main Dil Ho Bachche Sa’. Vidhan Sabha Speaker Dr. Sitasaran Sharma and Chief Minister Shivraj Singh Chouhan launched the ad campaign here on Wednesday evening on the occasion of launch of renovation of Minto Hall and construction of convention centre. Model of the ad was also displayed at the function.

The ad says that ‘visitors to Madhya Pradesh experience the same happiness as one experiences by seeing some new and hitherto unseen objects in childhood. The heart of whoever tours Madhya Pradesh becomes childlike witnessing its jungles, palaces and artifacts. On arriving in Madhya Pradesh, a visitor’s heart longs for scouring every nook and corner of the state. Such is the attraction of Madhya Pradesh’. In the campaign ad, Madhya Pradesh’s tourism destinations have been displayed in the form of colourful toys of children to drive home the point that one’s heart become childlike on arrival in the state. The ad has been prepared by Ad Guru Piyush Pandey for Madhya Pradesh Tourism.

Guests, distinguished citizens and audience profusely cheered and liked the ad. It is noteworthy that along with news channels, Madhya Pradesh Tourism is starting display of the ad on entertainment channels also.