FreeCharge, MobiKwik caught in social media war of words


NEW DELHI: Mobile wallet companies FreeCharge and MobiKwik, battling for the second position in India, were slugging it out on social media since Wednesday.

It all started when MobiKwik posted a blog – “The truth behind Nielsen Mobile Insights” – that questioned data that showed Snapdeal-owned FreeCharge’s month-on-month usage is more than that of MobiKwik. Nielsen’s report was on e-wallet usage.

MobiKwik’s blog pointed out that FreeCharge officially launched its wallet only in September, while Nielsen’s survey was for May-July 2015.

The statement took Twitter by storm.

“The statistics of this report always favours ‘one company’ and are released at regular intervals in the media,” the MobiKwik blogger wrote.

MobiKwik also questioned the sample size of the survey ie, 6,000 smartphone users. It said the size is too small a sample for an industry that has millions of wallets. To put things in context, Paytm claims 120 million wallets, MobiKwik 30 million, and FreeCharge last claimed it has 25 million.

Just a few hours after MobiKwik posted its blog, FreeCharge countered with a blog of its own that claimed it had overtaken MobiKwik to become the second-largest mobile wallet company in India.

“Realisation has recently dawned upon our friends at MobiKwik that the new kid on the block has overtaken them,” the blog said.

MobiKwik co-founder Upasana Taku had told HT earlier: “I don’t know how FreeCharge will take over the world… I don’t know of anyone who has 120 million users (read Paytm)… If that’s true, it should be bigger than Flipkart, Amazon and Snapdeal, put together.”

The war of words continued on blogposts of both the companies.

“Our friends at MobiKwik… should focus on creating a great product and great user experience,” FreeCharge quipped.

Taku said some of its users store up to ` 25,000 in their MobiKwik wallets, and it offers instant credit facility. For example, MobiKwik will pay for a product as a short-term loan, which can he paid back in 15-30 days.

Spats over the internet are nothing new. Flipkart’s Sachin Bansal and Snapdeal’s Kunal Bahl trolled each other a couple of months ago. Zomato was dropped from IIT’s employer list when its founder Deepinder Goyal tweeted against the engineering institute.