Meru targets Rs850 crore revenue in 2016-17


Mumbai: Working on a model to “make every city profitable”, taxi services provider Meru is targeting a revenue of Rs.850 crore in 2016-17 on the back of new services and deeper penetration into existing markets.

The company, which returned to profits in the December quarter of 2015-16 after a gap of almost one-and-a-half years, clocked a revenue of about Rs.600 crore in the fiscal year.

“We are growing steadily by 35% every year, and are targeting a revenue of Rs.850 crore by the end of the current fiscal on the back of our new channels, deeper penetration into existing markets and expansion. We are working on a model to make every city profitable,” Meru chief executive officer Siddhartha Pahwa told PTI.

Presently, Mumbai, Delhi, Bengaluru, Hyderabad, Ahmedabad and Kolkata have become entirely profitable, he said.

The company has set a target to grow its revenue by 10 times in the next six years to become a $1 billion company and is ploughing back profits to strengthen its operations, he added. Meru launched several new initiatives, including a ride-sharing option and a car-pooling service last year.

Most recently, the firm launched Meru Enable, a wheelchair accessible taxi service in Mumbai. It has also tied up with Facebook Messenger to tap into its 100 million plus customers and enable them to book cabs via the social networking site.

Meru, which operates taxi services in 23 cities, is planning to expand its network to 45 cities by adding more tier-II cities that have good potential by the end of 2017, he said.

The firm has a fleet of 20,000 cars, of which about 6,000 are owned by Meru, with the rest on an aggregator business model. The company’s aggregator business is growing at over 20-30% per year, while it plans to continue to add about 2,000 vehicles every year to its own business, some of which would be replacement of old vehicles, Pahwa said.