Flipkart is hosting a month-long online gaming championship


Flipkart has is taking a step into the field of competitive gaming, organising a month-long tournament from June 3 to July 9.
Titled the “Flipkart Online Gaming Championship” (FOGC), the tournament will feature FIFA, Counter-Strike: Global Offensive, League of Legends, and DotA 2. The entire series will take place online, and will be live-streamed on Twitch.
“Globally, gaming is considered as one of the key pillars of Internet economy. In India, gaming is a niche but a fast evolving and growing segment especially in the metros. At Flipkart we have witnessed close to 50 percent growth in this category in the last six months alone. Our goal is to become the largest destination for both gamers as well as gaming product brands,” said Adarsh K Menon, Vice President of Electronics and Auto at Flipkart, in statement to the press. The company cites a 50 percent growth in gaming related sales in the last six months as the reason for this surprise move.

It’s interesting to note, however, that while FIFA is included in the tournament, it’s sale rights are exclusive to Amazon in India. In addition, Dota 2 and League of Legends are free-to-play, available worldwide and as digital downloads only. This leaves just CS: GO as a game actually available on Flipkart
The championship prize pool is currently set at Rs 3,00,000, clearly indicating this is trial run for Flipkart, and not necessarily a confident push toward a long-running professional gaming series. The FIFA set is currently in progress, and will continue until June 9. You can find the brackets and winners below.

This will be followed by a League Of Legends set from June 14 – 20, CS: GO from June 25 – 29, and DotA 2 from July 5 – 9. The prizes for each are set as follows:
FIFA (PS4) (1v1)
1st prize – Rs 20,000 EGV
2nd Prize – Rs 15,000 EGV
3rd prize – Rs 10,000 EGV
LoL (5v5)
1st prize – Rs 50,000 EGV
2nd Prize – Rs 25,000 EGV
CS:GO (5 vs 5)
1st prize – Rs 50,000 EGV
2nd Prize – Rs 25,000 EGV
DotA 2 (5 vs 5)
1st prize – Rs 50,000 EGV
2nd Prize – Rs 25,000 EGV
It’s important to note though, Flipkart’s Facebook post on it’s page states the prizes will be doled out in “Gift voucher”, which likely seriously deflates the original excitement you probably felt.