AppLift Announces Inaugural FirstScreen 2016 Event Exploring Mobile Performance Advertising and Advertising Technology


New Delhi, Delhi, India
AppLift, a leading mobile advertising technology company, in partnership with conference organization specialists Online Marketing Rockstars (OMR), will be hosting FirstScreen, the first conference entirely dedicated to mobile performance advertising and advertising technology. FirstScreen will take place on June 15, 2016 at Kino International in Berlin. Keynote sessions will be held by innovative industry leaders to discuss the most pressing challenges facing mobile marketers and performance advertisers today.

Speakers include:

Roland Grenke, Founder, Dubsmash
Alex Hofmann & Jun Zhu,
Saira Nayak, Chief Privacy Officer, TUNE
Pablos Holman, Internet Visionary and Futurist
Demy de Zeeuw, Ex-Football-Pro and Founder of 433 & BALR
James Peng, Head of Mobile App Acquisition, Match Group
Patrick Kane, CEO & Founder, Priori Data
Stephanie Emmanouel, General Manager, Somo Global
Jake Ward, co-founder and CEO, Application Developer Alliance
Dr. Sebastian Weil, CEO, Studio71
Christian Henschel, co-founder and CEO, adjust
Tom Laband, CEO & Founder, adsquare
Tim Koschella, Founder & CEO, AppLift

“Today, there are more users on mobile than desktop and the trend is very clear,” said Rohan Patil, Managing Director of AppLift India. “Mobile has effectively become the first screen in people’s lives and no marketer can ignore its impact. The FirstScreen Conference is a celebration of the endless advertising possibilities brought about by the mobile revolution. This industry event is a forum for the leading minds of mobile advertising to hold in-depth discussions.”

Topics to be covered at FirstScreen will include:

Growth opportunities in mobile performance advertising
Key technology trends and their impact on performance advertising
The role of art vs. science in mobile performance
Mobile performance advertising beyond the smartphone
The role of influencers marketing in mobile performance advertising
How mobile changes the digital ad landscape
RTB vs social ads APIs: where is mobile programmatic headed?

Seats are limited- register here.

About AppLift

AppLift is a data-driven technology company that empowers mobile app advertisers to acquire and re-engage quality users at scale on a performance basis. AppLift’s programmatic media buying platform DataLift provides access to all automated supply sources in the market, reaching over a billion users. The technology leverages first- and third-party data to optimize media buys across all stages of the conversion funnel and, through its proprietary LTV optimization technology, enables ROI-maximized user acquisition. AppLift works with 500+ leading global advertisers across all verticals, such as King, Zynga, OLX, Glu Mobile, Myntra, Paltalk, Nexon, and Tap4Fun. AppLift is headquartered in Berlin and has offices in San Francisco, Bangalore, Seoul, Singapore, Tokyo and Beijing.