LeEco sells content worth Rs 320 million; joins Twitter for expansion


LeEco, the global Internet and technology conglomerate is on a blistering growth track in India. The company created another unimaginable record in the industry by selling content worth Rs 320 million in one day on the first flash sale of its Blockbuster Superphone Le 1s Eco.

Wooing the Indian users, the company’s first supertainment loaded superphone has been largely appreciated after its availability at an incredible introductory price of Rs. 9999 over which users can avail additional 10 percent cash-back on all HDFC credit and debit cards.
“We are immensely proud to be creating new industry records with our superphones and thrilled to have done it this time with our content membership program. Le 1s Eco is the first of its kind that comes integrated with our content ecosystem and this will change the way users consume content on the go,” said COO Smart Electronics Business LeEco India, Atul Jain.

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LeEco Le 1s(Eco) with supertainment pack to go on flash sale on May 12
The technology conglomerate has yet again proved its mettle, as it has announced a joint business partnership with Twitter, which will influence the world’s pioneering live communications platform on May 11.

The advertising partnership will provide access to campaign-based for analytics and custom research, strategic advertiser tools and resources, and first-to-market advertiser innovation in 2016.
LeEco launches budget smartphone Le 1S (Eco) for Rs 10,899
“Twitter has been helping Chinese companies go global for well over a year and we’ve seen export advertiser adoption grow exponentially. We are pleased to partner with LeEco in their digital transformation journey as a globally recognized brand,” said Vice President Online Sales Asia Pacific and Latin America at Twitter, Aliza Knox.

“As one of the few digital marketing platforms with a global audience reach of over one billion people, Twitter is a strong partner for Chinese companies like LeEco that are targeting overseas markets and we can be their live connection to global culture,” added Aliza.

“From streaming entertainment to smartphones to smart televisions to cars and more, LeEco’s global vision of an Internet ecosystem-powered future connects everything that matters to our consumers and partners. Having seen success using Twitter to power our brand in India, we look forward to expanding our global presence through this partnership with Twitter,” said Head of North America Operations at LeEco, Brian Hui.

LeEco’s global Twitter handle is @LeEcoGlobal and LeEco targets specific markets like India through @LeEcoIndia. LeEco India’s Twitter handle was created in early October 2015 and since then, it has successfully garnered over 80,000 followers within just 60 days.