Microsoft partners with TANSTIA to accelerate SMB growth


CHENNAI: Small businesses are estimated to contribute to 40 per cent of India’s GDP, besides 75 per cent of jobs in the country. To give impetus to the sector, Microsoft and Tamil Nadu Small and Tiny Industries Association (TANSTIA) have come together to offer a range of business devices powered by Windows 10 at price ranging starting from Rs 15,000. Microsoft, along with OEM partners Acer, Datamini, Dell, Lenovo, HP, and Smartron among others – is bringing a range of laptops, desktops and hybrid (2-in-1) devices for TANSTIA’s members and non-members to address three crucial business needs of SMBS – productivity, security, and cost effectiveness.
“We believe today’s entrepreneur aspires for more in an extremely competitive environment. Therefore, having the right set of tools and solutions is a necessity for him to stay ahead. In today’s mobile-first, cloud-first world, Microsoft’s endeavor is to empower its customers to thrive. Microsoft is focused on creating a portfolio of Windows 10 powered devices that are modern and come in innovative form factors, while being relevant and affordable for Indian SMBs”, said Manohar Hotchandani, director, business development, Microsoft.
“We are glad that large companies like Microsoft are coming forward to support the growth of SMBS in Tamil Nadu. With these new offerings from Microsoft, we are confident that businesses will be able to increase their efficiency, widen their market, and compete at a larger scale with global companies,” said CK Mohan, vice president -TANSTIA.
Microsoft is also bringing cloud powered solutions, developed by its ISV partners including Microsoft Office 365, Smarter SMB, a CRM application and IDOS, an accounting software. India Private Limited (Quadra), a Microsoft Gold Competency partner will lead the deployment of these solutions in the state.
According to research conducted by Zinnov, Tamil Nadu is among the Top 8 states in country in technology adoption. SMBs in cities like Chennai, Coimbatore, Madurai and Tiruppur are among the leaders in technology adoption. Key sectors where SMBs from Tamil Nadu lead include – manufacturing, retail, hospitality and services.
TANSTIA has membership from 140 associations consisting District SME association, Industrial Estate association, product wise associations and represent nearly 5.80 lakhs MSMEs all over the state of Tamil Nadu.