After Bengaluru, Ceear Realty forays in Mumbai with its first-ever residential project ‘PRIMO’


For Immediate Release: After a successful run in the Bangalore real-estate market, Ceear Realty is all set to launch ‘PRIMO’, its first residential project located off LBS Marg, Bhandup, in Mumbai. The latest housing development is going to be situated near Goregaon – Mulund link road. The project is in close proximity to IT parks in Vikhroli, Powai, Kanjurmarg and Airoli.

PRIMO, considered as a ‘Right-Fit Home’ for the modern-day home buyers will have good connectivity with LBS and Eastern Express Highway. The new endeavour will not only be location-centric as a result of being positioned in the central suburbs but will also boast easy accessibility to prominent schools like GS Shetty International School, St. Xavier’s High School & Junior College and Bombay Scottish, Powai.

Project designed by Architect Hafeez Contractor is proposed to have 2 basements + 1 stilt + 4 podiums + common amenity deck + 15 residential floors with the first apartment starting from the 7th floor. The unit configuration is of 1 bhk and 2 bhk only.

As an experienced player in the real-estate segment, the project bestows new-age features such as green space for children play area with dedicated area for outdoor sport on ground level. The USP of PRIMO is an entire podium or amenity deck floor dedicated to common amenities like fitness centre, pool, Jacuzzi, multipurpose room, children’s play area and senior citizen area. The project is also proposed to be silver-rated under green building certification inculcating of a 3-tier security system and elevators with intercoms. Each house will be provided with modular kitchen and built-in air conditioners in bedrooms.

Commenting on the soon-to-be launched project, Cherag Ramakrishnan (Founder & M.D, Ceear Realty) states, “We are currently focusing on mid-segment development in Mumbai. Our concept of ‘Right-Fit Homes’ complements the requirements of home buyers that are looking for the right location along with a right-sized apartment and amenities that provide right value for money. Our endeavour is fulfil the customer’s need through our project”.

Ceear Realty is headquartered in Mumbai and made its foray into real estate business in 2013. A young and professionally managed organization, Ceear Realty focuses on core projects spanning across asset categories. Under its present growth proposal, it plans to develop Grade A projects in Bangalore, Mumbai and strategically in Pune.

Ceear Realty is led by Cherag Ramakrishnan, a veteran of the real estate sector. He has successfully set up Equinox Realty in past; the realty arm of Essar group. Under his leadership, Equinox Realty has created a portfolio of approx.15 mn. sq.ft across 6 states with a development outlay of approx. USD 600 mn.
A couple of Ceear Realty’ upcoming projects in Bangalore are The Hamlet, a luxury residential project in Sadashiv Nagar and The Big Tree, a multi-storied residential development in Jayanagar. Apart from this, the company has launched Vesta Villas, an exclusive villa development at Alibaug, near Mumbai and residential project ‘Primo’ in Bhandup, Mumbai.
Ceear Realty functions on modern technological systems, contemporary management practices and employs a professional team with extensive functional experience across disciplines.