Noida, Uttar Pradesh, India
As per latest findings of Audit Bureau of Circulations (ABC) July to December 2015 over July to December 2014, Amar Ujala has recorded a circulation of 29.35 lakh copies, a whopping growth of 29 percent. This includes the newly introduced price variant of Amar Ujala in broadsheet. This was done to attract and grow the readership base of relevant markets.
The big story is Amar Ujala has left Dainik Jagran behind by 85,878 copies in UP and by 72,266 copies in Uttarakhand. Amar Ujala as certified by ABC leads in 8 editions of UP, Dehradun and Haldwani editions.
A path breaking innovation of Amar Ujala brand was creating an economy model or price variant for those who couldn’t afford a premium paper. The dual strategy of growing high-value readership through skillful use of social media and expanding readership base in non-premium segments has not only helped readership growth but has helped Amar Ujala achieve multiplier effect for their advertising spends.
“Amar Ujala used social media, social engineering and brand activations to achieve focused growth in high-value reader segments. It’s not just another circulation growth story,” says Probal Ghosal, Director, Amar Ujala. Adds Ghosal that, “Advertisers will be delighted with new high-value readers who came into Amar Ujala fold with use of social media and innovation.”
About Amar Ujala
Amar Ujala is one of the fastest growing daily newspapers in India, with 19 editions in 7 states & 1 Union territory. It has a circulation of 29.35 lakh copies per day during second half of 2015 (Source: ABC July to December 2015), covering Uttar Pradesh, Himachal Pradesh, Haryana, Uttarakhand, Punjab, Jammu & Kashmir, Delhi and Chandigarh. The newspaper is owned by Amar Ujala Publications Limited. Amar Ujala is a daily newspaper, offering special print supplements on entertainment, women’s issues and the education.
Amar Ujala Publications Limited proposes, subject to receipt of requisite approvals, market conditions and other considerations, to make a public issue of its equity shares and has filed a draft red herring prospectus (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on the website of SEBI at www.sebi.gov.in as well as on the website of the book running lead managers at www.axiscapital.co.in and www.idfccapital.com. Investors should note that investment in equity shares involves a high degree of risk and for details relating to the same, see the section titled “Risk Factors” of the aforementioned offer document. Investors should not rely on the DRHP in respect of their investment decision.