V-Mart the King of Retail in Tier II and III Cities Bags India’s No. 1 Brand Award 2016


New Delhi, Delhi, India
India’s fastest growing value retail chain, V-Mart Retail Ltd., has been acknowledged as India’s No. 1 Brand by India’s No. 1 Brand Awards Council for its contribution to Retail in India.

In attendance at the gala ceremony held at ‘The Leela’, Mumbai were CEOs, Managing Directors, Presidents, Vice Presidents and stalwarts from brands like LIC of India, Zee Music, Taj Hotels, ICICI Bank, Airtel, Big Bazaar, Blue Dart, Jet Airways, Uflex among others who were honored along with V-Mart.

The award ceremony was organized by IBC InfoMedia – a Division of International Brand Consulting Corporation USA to salute the passion and commitment of brands that have played a pivotal role in shaping the growth of India Inc.

V-Mart, which is considered as the king of retail in tier II and III cities, won this award for their contribution to the Indian retail segment.

The parameters on which V-Mart significantly edged above the competition to win this coveted title are the presence in various untapped cities, product quality, targeting aspirational young class of the society, and above all customers’ trust. Winners across categories emerged from a comprehensive survey of customers that was conducted by Media Research Group (MRG).

On receiving the award Mr. Snehal Shah, Sr. VP Marketing V-Mart Retail Ltd said, “We are thankful to IBC Info Media for acknowledging our contribution in the retail segment, we are also thankful to our valuable customers and business partners. This has given us the motivation to deliver the best in near future.

About V-Mart Retail Ltd.

V-Mart is dedicated to provide “Price less fashion” to consumers in Tier II and III cities where penetration of organized retail is not common. The Company stands true to its promise ever since it opened its first store in Ahmadabad in 2003.

V-Mart Retail Ltd is promoted by Mr. Lalit Agarwal and currently operates 125 stores in 108 cities pan India covering more than 10,00,000 sq ft retail space. The retail format offers more than 50,000 different fashion products in over 10,000 designs to the customers, sourced from the choicest merchandisers who understand current fashion trends and deliver products as per consumer expectations. The company intends to further strengthen its presence and deliver fashion to highly aspirational tier II and tier III consumers across India.