Datsun Starts Pre-booking for the ‘redi-GO’ Urban-Cross

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Mumbai, Maharashtra, India
Pre-bookings commence from May 1st, 2016
Deliveries to start from June, 2016
Designed, developed and manufactured locally, Datsun redi-GO is India’s first urban-cross

Datsun today announced the start of pre-launch bookings for its much-awaited, ‘Datsun redi-GO’ urban-cross, a unique fusion of compact crossover and hatchback. The pre-booking orders for Datsun redi-GO will begin from 1st May, 2016. Deliveries of the vehicle to new owners will commence from June 2016.

The Datsun redi-GO will be priced between Rs. 2.5 lakh and 3.5 lakh; the ex-showroom prices and variants will be announced during the launch in June. Customers can pre-book their Datsun redi-GO with a fully refundable down payment of INR 5,000 at Nissan dealerships across India. Currently, the company has 217 outlets covering 165 cities, with plans to establish 300 sales and service outlets by the end of March 2017.

Prospective customers can also book the Datsun redi-GO online through Snapdeal.com, India’s leading e-commerce platform.

Making the announcement, Arun Malhotra, Managing Director, Nissan Motor India Pvt. Ltd., said, “Created specifically for India and manufactured here, we are confident the Datsun redi-GO will delight our customers. It’s this country’s first urban-cross vehicle, and a testament to our commitment to bring our best to India. From the wheels up, Datsun redi-GO has been designed to bring fun and freedom to our customers and shake-up the conventional compact hatchback segment.”

“With the new redi-GO, we continue to expand and enhance our product offerings for young people in India ready to take a step forward in their lives. We will be taking pre-booking orders starting 1st May, 2016 for customers who are eager to be among the first to own this new offering from Datsun.”

The Datsun redi-GO is powered by an all-new 0.8L three-cylinder fuel efficient engine paired with a five-speed manual transmission. The vehicle combines the style, roominess, high seating position, best-in-class ground clearance (185mm) and sheer joy of riding in a crossover blended with the zippy driving, agility and great fuel economy of a compact hatchback. Living up to its name, the Datsun redi-GO is a lively, all-action car that’s ready to go wherever drivers wish to venture.

Datsun launched an innovative ‘Datsun India App’ to keep customers updated on the latest news about the Datsun redi-GO. The customers will also have an option to book the car through this App. The Datsun India App can be downloaded from Google Play store.

About Datsun

Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan’s third global brand alongside Nissan and Infiniti, in March 2012. Datsun provides a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan’s DNA. The new Datsun brand stands for Dream, Access and Trust. The overall Datsun customer offer includes a worry-free ownership experience at competitive cost, accessible services, with transparent pricing and dealership proximity. Datsun cars are on sale now in India, Indonesia, Russia and South Africa.

Datsun History

Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.

In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson – which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.