Xiaomi set to unveil own ‘Rifle’ processor in May: report

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Xiaomi will reportedly unveil its own mobile processor to compete with Qualcomm’s Snapdragon in May 2016.

The Korean Times reported that the APU or Accelerated Processing Unit — a processor that combines CPU and GPU elements into a single architecture — will be called ‘Rifle’.

“Xiaomi plans to release its in-house Rifle-dubbed mobile APUs at a company event, which has been set to take place May,” said an official at Xiaomi’s component partner.

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The report goes on to say that Xiaomi will be integrating technology from a British company called ARM.

As of now, there aren’t any specifications announced although Xiaomi’s is reportedly targeting the budget friendly smartphone audience with the new APUs. It is expected that the company will reveal more in their May event.

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“Xiaomi plans to release its in-house Rifle-dubbed mobile APUs at a company event, which has been set to take place May,” the officer added.

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If released, the new processors will be contending industry giants Qualcomm (Snapdragon), Samsung (Exynos) and MediaTek.

“It’s tough to cut Qualcomm reliance, immediately, given Qualcomm’s long-time leadership in the processor chip market. However, Qualcomm’s leadership in processors will be challenged especially in the budget handset business, resulting in Qualcomm feeling more pressure to cut its royalty rates to keep its licensing business running,” the official said.

The new chipsets will reportedly be used in a range of the company’s smartphones, televisions and tablets products.

Major smartphone makers like Apple, Samsung, and Huawei are already manufacturing and incorporating their own processors, so it should come as no surprise that Xiaomi is doing the same.

Xiaomi is expected to officially unveil the ‘Rife’ processor, a new smartphone as well as a new Phablet at an event on May 10.