EMC Enables Live India to Deliver News Faster with EMC Isilion


New Delhi, Delhi, India
EMC Corporation (NYSE:EMC) today announced the association with Live India to restructure its IT Infrastructure by implementing EMC Isilon X-Series Storage offering. The offering would enable to reduce the editing production time to deliver breaking news faster, transfer time efficiencies gained in storage management to other core areas of the business and deliver a flexible platform that will provide further efficiencies through online editing.

Live India, a leading Hindi news channel has deployed EMC Isilon scale-out storage to meet the demand of a scalable storage solution, thereby improving the efficiency of its broadcasting and editing workflows. Through its deployment of Isilon storage, Live India can now add capacity on demand due to the solution’s linear scalability and has gained improvements in the performance of its editing software.

Live India was reliant on the time-consuming manual provisioning of storage to ensure availability for the editing team, especially during breaking news stories where speed is required. The company also faced a host of technical issues related to inefficiencies in connectivity and performance that interrupted its live broadcasts and reduced its effectiveness as a news broadcaster. To eliminate these issues, Live India turned to EMC to implement the EMC Isilon scale-out storage to store its frequently accessed video data, archive raw and edited video and audio content, and provide its editors with the ability to complete video editing online in the future.

Operating primarily as a news channel with emphasis on breaking stories across India, improvements in performance resulted in a reduced time to broadcast, ensuring Live India maintains its reputation for broadcasting up-to-the-minute news, audio, feature stories, and current events. The EMC Isilon stores all data in a single location thereby enabling the editing team to quickly pull media archives and edit raw and archived footage, reducing the time required to complete edits and improving production times for delivering content for broadcast. The single storage solution has also reduced their management time, thereby enabling the Live India team to reallocate their time to other core areas of the business, including implementing standard operating procedures and improved management systems, working to reduce turnaround times, and ensuring the timely publishing of dashboards

Currently, EMC Isilon storage is installed for Live India’s Delhi operations and the broadcaster has plans to deploy a further Isilon X-series storage system at the company’s Mumbai location for improved performance and ease of maintenance.

Executive Quotes:

Commenting on the partnership with EMC, Puneet Jain, IT Manager at Live India:

“Previously we were faced with a number of problems related to our storage. My entire team was engaged in issue resolution, which diverted our focus from the rest of the business. Now we have this time back to concentrate on strategic concerns regarding improving the effectiveness of our operations. EMC Isilon is highly suited to the media industry because system performance continues to improve as capacity is added.”

Amit Mehta, Country Manager, Isilon Storage Division at EMC India & SAARC, on their collaboration with Samsonite:

“We are delighted to support Live India in its journey of transformation to cater to the increasing and new demands in its IT environment. This association is a significant milestone for us in the media and entertainment industry. The EMC Isilon-X series delivers great performance and massive capacity for a range of applications and workloads and we are confident that our solution can scale to meet the company’s projected storage requirements.”

About Live India:

Live India is a Hindi TV Channel with news bureaus in 13 locations across India. The channel’s coverage included local news, politics, business, entertainment and technology with content available on television and through its website www.liveindia.tv

About EMC

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset – information – in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at www.EMC.com.