Bangalore, Karnataka, India
Ms. Uzma Irfan – Director, Prestige Group, reputed as one of the foremost and most enterprising women in real estate in South India, was lauded as the ‘Woman Achiever of the Year’ at the Global Real Estate Brand Awards 2016. The Prestige Group is currently the second largest developer in India.
At a grand event, held at the Ritz-Carlton in Bangalore, Uzma was felicitated with the award. In a predominantly male-dominated industry, Uzma has, through her hard work and dedication, managed to carve a niche for herself. This award is a testimonial to her efforts. With her work speaking for itself and recognition from several reputed platforms, she hopes to encourage more women to foray into the realty sector.
About Uzma Irfan
Ms. Uzma Irfan joined the Prestige Group in 2006 at a crucial juncture when the brand was undergoing rapid expansion and diversification. Uzma then took on the role of Executive Director, Corporate Communications in an effort to streamline all branding and communication-related initiatives. Over the years, the Prestige Group has grown by leaps and bounds and she can be credited for single-handedly strengthening the public image of the company during this phase.
From systematically profiling the company and its diverse interests in the media to assisting the company in its various networking forums, she has played an instrumental role in communication and marketing. Uzma Irfan is currently responsible for Marketing Communication, Corporate Communication, Branding and all image related initiatives for the Prestige Group in her role as Director for the company.
Other milestones include the conceptualization and design of the company’s brand manual. She has also developed the widely-popular ‘Falcon News’, the company’s quarterly newsletter which has grown to become a recognized magazine with a circulation of over 27,000, targeting customers and stake-holders, both in India and abroad.
Among the many hats she dons, she is also currently the Editor of ‘The Luxury Collection’. ‘The Luxury Collection’ is a premium luxury lifestyle magazine circulated to HNIs in India and abroad. It is also available on stands nationally and is placed in many luxury pockets across the globe like the Four Seasons Hotel – Paris and Chicago, The Dorchester Collection Hotels, Yacht Clubs and across multiple luxury hotels in India. The content of the magazine is focused on luxury retail brands, travel, food and wine, international events, art and all things Luxury. In an extension of this role, Uzma also handles the marketing and promotional activities for The Collection, UB City – South India’s only luxury shopping destination (a joint venture between the Prestige Group and the UB Group). Here, she has been lauded for her success in creating landmark entertainment properties such as ‘Art Bengaluru’, ‘Trousseau Week’, ‘Berserk’ etc. Under her leadership, UB City has grown to become the landmark destination for all things related to Luxury, Art, Culture & Lifestyle. She has been instrumental in Bangalore’s growth as a ‘Culture Hub’ for Theatre, Music, Films, Art and Fashion-related events.
An enterprising entrepreneur, Uzma started Sublime in 2009 with the Sublime Art Galleria in UB City. In the last 7 years, under her exceptional leadership, Sublime has grown by leaps and bounds to include Sublime Media Buying, Sublime House of Tea and Sublime Event Management. Sublime Media Buying manages the diverse and voluminous advertising needs of the Prestige Group, apart from extending their services to external clients.
Uzma also founded the Sublime Galleria – India’s first Sky Gallery in UB City in 2010. The Sublime Galleria is dedicated to the support and promotion of fine arts and performing arts. To this end, it regularly organizes exclusive art pageants featuring the work of both young and upcoming artists as well as renowned masters of art. These shows and exhibitions are well attended by art connoisseurs and buyers from across India and offer budding artists a much-needed platform to showcase their talent. Uzma believes that fine art is an integral part of our rich culture and we should strive to keep these art forms vibrant and accessible to society. Another highlight of the Gallery that sets it apart from its counterparts is that it commissions art for high-end hotels, hospitals, offices and residences. Sublime Galleria is also involved in the procurement of art for private and independent collectors, exhibitions and auctions, specific to quality, price & artist profile. In the past, Uzma has also hosted several charity Art Auctions where sough-after masterpieces of renowned artists were included for Auction. This initiative not only helped the charitable organisations that she supports, but also helped Bangalore carve a niche for itself in the international art market as a place to procure serious art. Many art patrons who would earlier travel abroad or to Mumbai and Delhi to buy art, are now also considering Bangalore as a serious art destination courtesy these Auctions.
Always on the lookout for introducing new things to the Indian market, Uzma also started the ‘Sublime House of Tea’ (SHOT) in 2013. SHOT is promoted by the Prestige Group and Sublime Galleria and has been credited with introducing certain flavours to the Indian market that were hitherto unavailable here, including exotic brews like Seventh Heaven, Wellness Brew and Green Long Ding, which are extremely sought-after in several places across the globe. A majority of Indians are tea-drinkers but with the advent of several international and national coffee chains in India, ‘catching up over a coffee’ became a trend. This was essentially because of strong marketing tactics as well as a lack of tea cafes in the country. ‘Sublime House of Tea’ was started with the intention of introducing niche flavours and blends of tea to the Indian market while creating awareness of their positive health effects, thus giving people more options, as in the long run, tea has less caffeine than coffee and is a healthier beverage option. Also, with the increasing presence of expatriates and NRIs across the key metros, Sublime aims to offer them exotic flavours with Indian premium tea as base.
For Morph Design Company, the interior design company of the Prestige Group and Prestige The Man Store, the largest exclusive men’s apparel and accessories store in Bangalore, Uzma manages the external communication requirements including their online and advertising needs. The Retail and Hospitality wings of the company are other divisions that Uzma has been actively playing a role in for communication support.
Uzma is also responsible for giving a facelift to the CREDAI magazine – ‘The Real Estate Review’, targeting the real estate industry.
During her stint, the Prestige Group has secured a lion’s share of various industry and media awards including both national & international recognitions. Uzma Irfan has single-handedly championed this effort and the awards’ list includes reputed organisations like FIABCI, CNBC, Cityscape, CREDAI and PRCI to name a few.
Uzma was honored with the FICCI-FLO Award for ‘Indomitable Spirit’ in inspiring the modern woman in 2013. In a function attended by Jaipur’s prominent women, representing diverse walks of modern day India, Uzma Irfan was honored with this award, instituted in recognition of her numerous achievements that have in turn inspired many a woman. FICCI Ladies Organization (FLO) was set up with a view to encourage ladies to exploit to the maximum their own human potential as entrepreneurs, business women and lady professionals and serve the community and nation at large through activities of social welfare on the cultural and social fronts. Every year FLO recognizes the achievements of women who have excelled in their own fields and are icons of inspirations for the society. Apart from this, she was also awarded the ‘Female Real Estate Professional Of The Year’ by Bangalore Real Estate Awards 2014 and recognized as the ‘Woman Super Achiever in Real Estate’ by ABP News Real Estate Awards 2015. Uzma also recently received international recognition when she was awarded the ‘Female Real Estate Professional of the Year’ at the 2nd BERG Awards, Singapore.
On a personal note, her hobbies include traveling, meeting people, reading and cooking. Uzma holds a Bachelor’s degree in Business Administration, with focus on Management, from the American InterContinental University in London. She has graduated with Honors and a dual degree.