Mumbai, Maharashtra, India
As the first round of the ICC World Twenty20 begins, Nissan is proud to launch the ‘Nissan Play of the Day’, a digital initiative that gives cricket fans the chance to watch and vote for the most exciting moments from this year’s ICC World T20.
The Nissan Play of the Day is meant to enrich the experience for cricket fans during the tournament period by highlighting the day’s most spectacular plays. This online digital feature is a part of Nissan’s eight-year partnership with the International Cricket Council (ICC) and will be available on icc-cricket.com throughout the tournament running from March 8th to April 3rd.
“The ICC World T20 is the most dynamic tournament on the international cricket calendar and we are bringing the best plays directly to fans,” said Roel de Vries, corporate vice president and global head of marketing and brand strategy for Nissan. “Not only do we want fans to experience the excitement of the games, we also want to give them the opportunity to debate and determine the Nissan Play of the Day, every day of the tournament.”
Following the tournament, the top plays of the day will compete against each other through a process of elimination to determine the overall Play of the Tournament. Fan voting will decide the winners.
Nissan is the official global automotive partner of the ICC for the period 2016 to 2023. The tie-up builds on Nissan’s existing support for global sport, which includes the UEFA Champions League, City Football Group and the Rio 2016 Olympic and Paralympic Games, and an array of talent ranging from Olympic champion and world record holder Usain Bolt to FIFA World Cup winner Andrés Iniesta.
To see the Play of the Day, go to www.icc-cricket.com or visit the official ICC World Twenty20 app.
Join the conversation and all the action using #POTD – a place for cricket fans to share standout moments of inspiration and generate excitement for cricket.
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and Datsun brands. In fiscal year 2014, the company sold more than 5.3 million vehicles globally, generating revenue of 11.3 trillion yen. Nissan engineers, manufactures and markets the world’s best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan manages operations in six regions: ASEAN & Oceania; Africa, Middle East & India; China; Europe; Latin America and North America. Nissan has a global workforce of 247,500, and has been partnered with French manufacturer Renault under the Renault-Nissan Alliance since March 1999.