Customers have made over one million transactions on the Snapdeal Android and iOS app for bill payments and recharge for mobiles and DTH, since the service was launched last month.
The seamless easy recharge and payment facility is powered by the in-app integration with FreeCharge and is extremely well received by Snapdeal customers across the country. Commenting on this achievement, Anand Chandrasekaran, Chief Product Officer, Snapdeal said: “Mobile is a key growth driver for e-commerce and we at Snapdeal are dedicated to building the most reliable and frictionless mobile commerce platform. The rapid adoption is a huge validation of our efforts to create a recharge experience on the new Snapdeal App that is much easier, faster and more rewarding than cash”.
“There is a huge scope for digital commerce adoption in India as currently, only four percent of all recharges in the country happen digitally. Combining the fun of shopping for what users want with ease of utility payments and similar transactions that they need will accelerate the adoption of digital commerce,” he added.
The ‘one tap’ payment feature provides a fast and frictionless experience to the customers, making it convenient and hugely popular. Driven by a largely young demographic that is rapidly adopting smartphones, coupled with increasing mobile internet penetration, the mobile wallet market in India is estimated to touch $6.6 billion by 2020.
In February 2010, Kunal Bahl along with Rohit Bansal, started Snapdeal.com, with the widest assortment of 30 million plus products across 800 plus diverse categories from over 125,000 regional, national, and international brands and retailers.