New Delhi, Delhi, India
With pure-play B2C success under its belt, EasyFix — India’s pioneering maintenance and repairs service provider – is set to dominate a unique B2B2C business segment. EasyFix is partnering with companies such as Snapdeal, Pepperfry, Quikr, Sulekha, Elica, Mebelkart, Socktail, Hafele, Ozone, Inalsa and other to offer speedy, efficient and hassle-free after-sales service at customer sites on the companies’ behalf.
EasyFix entered the maintenance-and-repairs segment way back in 2011, thus has had the first-mover’s advantage in the space all along. With the B2B2C foray, the pioneer is all set to reap from the first-mover edge. Again, today, it is the only organization in the space providing such a service bouquet to other businesses at a national level.
Says Shaifali Agarwal Holani, founder and CEO, EasyFix: “Many questions were raised when I wanted to get into the male-dominated industry and I am so glad I listened to my heart. We recognized the opportunity to create a unique model in B2B2C quite early and since 2012, have been working towards becoming the numero uno in after-sales service. With the vast opportunity in the market, investments in 2014 and association of iconic minds such as S.D. Shibulal, EasyFix’s focus for 2016 is all about creating demand, expansion and replicating our ‘minimum viable product’. We have been able to maintain a customer satisfaction index of 90% with the help of our trained and enthusiastic army of handymen (or EasyFixers) and tech-enabled processes. We understand the responsibility of catering on behalf of established brands and hope to maintain our unmatched standards in future as well.”
Brands selling consumer durables are packaging installation facilities along with products’ sales in order to provide 360-degree solutions to their customers. EasyFix has created a unique plug-and-play solution for the companies which earlier depended upon staff on payroll or attached franchises with dealers, and faced issues of attrition, fixed costs, seasonality and unprofessionalism. Today, as more than 65 top manufacturers and e-commerce giants are finding out, EasyFix has not only successfully created a new segment but is also exploring the unconventional B2B2C route, thereby making a difference to brands and handymen customers.
Pradeep Billava, the e-Commerce Customer Service Experience expert with Pepperfry.com, said, “EasyFix is the one-stop shop for all handyman service requirements…I have yet to come across a more professionally managed and customer-oriented company.” Of the maintenance and repairs service provider’s promptness, he added: “Never miss the timeline seems to be their Mantra.”
Indeed, as Agarwal Holani says, “Quite a win-win situation for all!”
Launched in June 2011, EasyFix is a pioneering maintenance and repair service company for anyone in need of plumbers, electricians or carpenters. Its core business model operates as a ‘One Call Home Repairs Service’ to resolve household maintenance problems with professional expertise, complete reliability and convenience. EasyFix has revolutionised the industry by investing in technology, training, skill development, quality of services, trusted sustainable solutions delivered in a transparent and meticulous manner, and intensive execution.
Funded by ChannelPlay and Axilor Ventures, EasyFix has clocked a high satisfaction rate among 550,000 houses. It has ushered regularisation in the unorganised industry with an over 2,500-strong pool ready to attend to customer needs round-the-clock. EasyFix has the distinction of being the second among startups funded by Axilor Ventures, a new generation platform to support early stage entrepreneurs, founded by Infosys co-founders S.D. Shibulal and Kris Gopalakrishnan; Srinath Batni; Professor Tarun Khanna, and Ganapathy Venugopal.