Audi, Start-Ups and Tech Talent at Bits & Pretzels


Audi’s working atmosphere is as versatile as that of a startup. Desk sharing, freedom of alternative as to the place of business, and no fastened necessities for on-site attendance: “With our new company agreement ‘Hybrid Working,’ we are establishing a framework for maximum flexibility,” says Miriam Mayer-Ebert, Head of General Services at AUDI AG. The inside “better normal” undertaking promotes even higher freedom for workers to discover a work mannequin that fits them. But Mayer-Ebert is satisfied that the change is occurring first and foremost in folks’s minds. At Bits & Pretzels, Audi can change concepts with new-work consultants, reminiscent of influencer Laura Lewandowski, on how holistic approaches strengthen private duty and belief and thus create area for innovation

“Shaping the future together is an expression of Audi’s attitude. We don’t just show this with our products,” says Henrik Wenders, Head of Audi Brand. “At Bits & Pretzels, we can talk to other visionaries about progress in all areas of life. This holistic perspective generates innovative solutions.”

Dealing Responsibly with Technology – The &Audi Initiative

From well being apps and route planning to automated driving: the &Audi Initiative is exploring what data-driven applied sciences and companies can do – and what is required to take action – underneath the heading “It’s a give and take.” Between efficiency and information safety: Patrick Hennig, co-founder of the luca app, and consultants from Audi and CARIAD will focus on the strain between these two areas.

Since 2016, the &Audi Initiative has introduced collectively consultants from totally different disciplines and sectors, thus contributing to the accountable use of expertise.

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Ahead of the Zeitgeist: Business Ideas and Cracks within the Matrix

Ideas that enhance the expertise of mobility and supply folks added worth of their day-to-day lives are the main target of the Audi Denkwerkstatt and the start-up accelerator Techstar. With their joint program, they help founders in growing their ideas.

But how do firms know what’s going to transfer folks sooner or later? “Zeitgeist research has a lot to do with perception in the present. The zeitgeist always becomes visible when our acknowledged social beliefs cease to function,” says Kirstine Fratz. The zeitgeist researcher calls this “the crack in the matrix.” For instance, she seen that society more and more asks for help with regards to mobility. ”Factors reminiscent of synthetic intelligence and digital connectivity have gotten more and more vital,” explains Fratz in an interview on At Bits & Pretzels, she is going to focus on the way forward for mobility along with Henrik Wenders.

All About Bits & Pretzels

This 12 months, many extra consultants and scientists will likely be on Audi’s stage – together with holoride CEO Nils Wollny, nunam co-founder Prodip Chatterjee, and Prof. Lutz Fügener, Professor of Transportation Design at Hof University of Applied Sciences. Since 2014, Bits & Pretzels has introduced collectively founders, startup fans, and traders. The full program is accessible on the organizers’ website.

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