Yoichiro Ueno new president and CEO of Honda Cars India

NEW DELHI: Honda Motor Company today said it has appointed Yoichiro Ueno as the new President & CEO of Honda Cars India with effect from April 1, 2016.

Ueno will take over from Katsushi Inoue, who has been elevated to the position of Operating Officer of Honda Motor Company, becoming the Chief Operating Officer for Regional Operations (Europe region).

Yoichiro Ueno has been the Chief Executive Officer and Managing Director of Honda Malaysia Sdn. Bhd., since January 2011. Ueno was previously the Assistant Vice President of Automobile Sales of American Honda Motor Co. Inc., where he was involved in the overall planning and coordination of sales and marketing in the US market.

Ueno has been associated with Honda Motor Co., Ltd. for over 30 years and has vast experience in the automobile industry, having served in markets outside Japan like New Zealand and Thailand, and worked with overseas division and countries such as Asia and Oceania, China and North America.