Technology company Xiaomi announced today a new “Mi Ecosystem” sub-brand, as it mapped out the overall strategy for its ecosystem business and shared some key results to date.
The “Mi Ecosystem” sub-brand covers a range of products manufactured by Xiaomi’s ecosystem partners, with a philosophy of making products that stand out as works of art in daily lives. It is also a clear indicator of the high quality that these companies have to adhere to in order to be aligned with Xiaomi’s brand.
Mi Induction Heating Pressure Rice Cooker is Xiaomi’s first product under the new “Mi Ecosystem” sub-brand. At RMB 999 (approximately Rs 10,209,) it is less than 40 percent of the price of comparable high-end Japanese induction heating pressure rice cookers, and will be available for sale on Mi.com in China during Mi Fan Festival on April 6.
Mi Induction Heating Pressure Rice Cooker is a WiFi-enabled smart gadget that can be controlled via the Mi Home app. For example, users can scan their pack of rice to identify the type of rice, brand and origin, and based on that, the rice cooker can adjust its heating methodology to best suit the type of rice. It currently supports more than 200 brands of rice, and this will be expanded in the future. Users can also set their personal preferences within the app.
The app also comes with other recipes that can be used with Mi Induction Heating Pressure Rice Cooker, including brown rice, crispy rice and even cakes. Users do not have to figure out the methods for cooking these other items – instead they can just set it through the app, which currently supports 2,450 heating methods.
Mi Induction Heating Pressure Rice Cooker employs a magnetic relief valve to precisely control the pressure inside the rice cooker to 1.2 times the atmospheric pressure, corresponding to an ideal boiling point of water at 105 degree Celsius, which results in more flavourful rice. Mi Induction Heating Pressure Rice Cooker also uses electromagnetic heating technology for higher thermal efficiency and to ensure even cooking.
Xiaomi has so far invested in 55 companies that design and manufacture products beyond its three core product categories: smartphones, smart TVs and smart routers. Among these, 29 companies including Zhimi (which makes the Mi Air Purifier) and Viomi (which makes the Mi Water Purifier) have been incubated by Xiaomi from their founding.