Velocity MR, a leading market research and analysis company announced the results of their pan India study to understand holidaying trends and the impact of mobile apps to this end. The study included a sample size of 2,103 and covered prominent Indian metros including Mumbai, Delhi, Bangalore, Kolkata, Hyderabad, and Chennai.
Velocity MR Study shows Indians holiday now more than ever before
Indians holiday more now than ever before. Both local and International holidays have become a norm for the modern Indian, breaking away from traditional routines which once limited them to visiting friends and family or for religious purposes. The study finds that the average Indian is now unabashedly a holiday enthusiast. The frequency of holidays have also gone up drastically with over 80% of the respondents having admitted having indulged in at least four holidays in a year.
Another interesting observation is the fact that while Paytm is the most used app for travel today but will Google Pay give it a tough fight in the years to come? More than half the respondents have given Google Pay the thumbs up when it comes to trust. While brands like Amazon and Uber give local Unicorns a tough fight, will we see a similar fight in the lucrative e-wallets space?
Adds Jasal Shah, Managing Director & CEO of Velocity MR, “With the advent of technology the average Indian has never had it better. They are discovering that air travel and holiday destinations are in fact within reach and not a faraway dream as once imagined. Indulging in offbeat travel plans, planning holidays with a twist and international travel are popular these days.”
He further adds, “Festival tourism has also taken off In India. Till a couple of years ago festival celebrations were limited to family homes, today entire families travel together for the celebration and enjoy the festival and a vacation both at the same time. Mobile apps have expanded individual research capabilities and help people make well thought out plans basis online reviews and user feedback.”