Jabong ropes in Muralikrishnan B as COO for new initiatives
Online fashion destination Jabong announced joining of Muralikrishnan B in its leadership team as the company’s Chief Operating Officer. Muralikrishnan B will be responsible for overseeing the technology, product and digital marketing functions.
A veteran in e-commerce and consumer internet, he is an alumnus of Indian Institute of Management, Calcutta (IIMC). He has worked with large internet service providers (ISPs) in product management roles before joining eBay in 2005, where he performed leadership roles in product management, category management and marketing before taking over as its Country Manager for India, Philippines and Malaysia in 2011.
Prior to joining Jabong, he was the Chief Operating Officer of India Property, a leading online real estate portal, before which he co-founded a start-up in the digital health space.
“I am very excited to welcome Murali to join my leadership team in this exciting phase of evolution at Jabong, as we transform into a professionally managed company. I am sure that his contributions will help Jabong achieve profitable growth by focusing on product innovation with a passion for serving our consumers with the most incredible mobile and digital shopping experience,” said CEO and Managing Director at Jabong, Sanjeev Mohanty.
This is the fourth top-level hire at Jabong in three months, as the company transforms itself from a start-up to a professionally run organisation.
Muralikrishnan will further have the responsibility to guide and assist in product management at other Global Fashion Group companies.