Tata invests in CashKaro

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ffic for e-tailers and get paid commissions by them. Swati told TOI that the firm is looking to enter Singapore and that the newly raised capital will be deployed towards driving more awareness around the brand and the cashback concept in India.
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CashKaro’s Series A round came at a time when Indian e-commerce players were increasingly pushing cashback offers to prop up sales. Such offers help online retailers to get buyers back onto their sites for repeat purchases in a loyalty-starved market.We are looking to clock a gross merchandise value or GMV worth Rs 1,000 crore this year, she said. CashKaro earns commission in the range of 5-25% over the transactions it facilitates. A bunch of startups in the cashback space have come up in the past few years due to low entry barriers, but only a few of them have received institutional funding. Some of CashKaro’s competitors include CouponDunia – owned by Times Internet, part of the Times Group which publishes this paper – DealsNprice, and LafaLafa.

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