Managing Star Sports India’s social media presence during the 2015 cricketing spectacle ensured strong fan engagement and drove a large volume of conversations, ultimately being recognised at the 6th India Digital Awards organised by IAMAI in New Delhi
Mumbai, Maharashtra, India
One of the world’s leading sports solutions companies, Sportz Interactive (SI) showcased an exciting array of digital innovations for Star Sports India on their digital platforms during the ICC Cricket World Cup 2015. These efforts led to top honours at the 6th India Digital Awards organised by Internet and Mobile Association of India (IAMAI) with a Gold for Best Viral Marketing Campaign and a Silver for Best Digital Integrated Campaign.
Through the World Cup, SI innovated to help Star Sports deliver the highest engagement among brands on digital platforms. The activations ranged from serious to fun aiming to cater to every kind of cricket fan – while the trivia buff played #QUIZSTER, the stats fanatic took to collecting STAR Trump Cards. India and Pakistan cricket fans were enthusiastic about tweeting for their respective teams in a digital tug-of-war that was extended to an offline experience as well. The overall result was fantastic with a staggering number of conversations – over 3.5 million – on social media. More than 200,000 tweets were generated for #StarTrumps and it was the top Twitter trend in India for over 24 hours. With 49 billion impressions and 750,000 unique authors overall, no other sporting event or brand came close to replicating the success of the campaign. And it was no surprise when Star Sports topped the Twitter Brand Index during the World Cup beating all other brands that were active during this period.
All these efforts resulted in nominations at the IAMAI’s 6th India Digital Awards 2015, and ultimately bagged wins across two categories in a ceremony held in New Delhi. The brilliant ‘Mauka Mauka’ ad series with its digital amplification won Gold for Best Viral Marketing Campaign and the overall Cricket World Cup promotion added a Silver to the trophy cabinet. Considering Sportz Interactive actively entered the social media space less than two years ago, winning these prestigious awards augurs well for the future.
Arvind Iyengar, CEO, Sportz Interactive, added, “Partnering with Star Sports to revolutionize the fan experience on digital was an incredible experience. On social media, we were able to drive massive engagement and delight fans through unique activations and engaging content. We are thrilled to be recognized for our efforts and it’s a testament to SI’s quest for constant innovation.”
With its continued success, the team at Sportz Interactive is now gearing up for the next set of challenges across various sports.
About Sportz Interactive
The first sports-focused content and technology solutions company in Asia, Sportz Interactive has over a decade’s worth of operational domain expertise under its founding management team. With more than 250 players on its team (and growing!), the company covers more than 40 sports worldwide with a specialised focus on cricket, football and many others. Through the years, it has gained immense reputation for its state-of-the-art hosted solutions, digital simulators, match centres, fantasy games and content initiatives. The Sportz Interactive vision is to “revolutionize the sports fan experience across consumption points by creating best-in-class products.” SI has worked with an enviable portfolio of customers from across the world. These include the likes of STAR Sports, Pro Kabaddi, hotstar, ESPN Cricinfo, (the) International Cricket Council, Yahoo!, Indian Super League, PUMA, The Times of India, CricketNext, NDTV, Fairfax Australia, Hockey India, Delhi Dynamos and International Premier Tennis League amongst several others.