Mumbai, Maharashtra, India
SPACES-Home & Beyond is the premium bed, bath and co-ordinates brand from the house of Welspun. This year, SPACES-Home & Beyond presented the Main Street Festival at the annual cultural festival- Kala Ghoda Arts Festival (KGAF) 2016 from 6th February’16 to 14th February’16 in Mumbai. SPACES-Home & Beyond put up several thought-provoking and striking installations celebrating the theme “The Fabric of Life”.
The feel of your favourite quilt, the memory of your childhood pillow, the comfort of your personal towel, the inspiration of the hand-woven fabric- textile and fabrics act as strong memory holders and triggers for our minds! Through the brand’s installations at KGAF 2016, the visual narrative explained the prominence of textiles in home décor in a playful approach. The décor and installations at KGAF 2016 helped visitors to see textiles more closely and recognize the tactile and visual exquisiteness of it.
Commenting on the brand’s association with KGAF 2016, Dipali Goenka, CEO and Joint MD of Welspun India Limited said, “We all live in our own bubble; a nest; a hub of emotional reassurance. This reassurance is symbolized as a cocoon, a metaphor for the Home, a living sanctuary that nurtures creativity. These were the interesting stories embodied in installations, textile murals, transforming trees that elevated the ambience at the SPACES Street at the Kala Ghoda Arts Festival 2016. Onlookers experienced an interesting juxtaposition of colors, prints and highly tactile surface explorations.”
The Fabric of Life <Tree of Life> installation at the Amphitheatre provided an experience of sumptuous metaphorical play of the natural form of the tree with cocoon shaped gently lit homes. It was a pure visual treat while watching live shows during the festival. The “Find the Designer in You” podium invited visitors to come and be a part of one of a kind community art installation formed by the collective efforts of the creative Mumbaikar.
All the installations at the SPACES Street were conceptualized and designed by artist Navdeep Kaur along with the SPACES-Home & Beyond team.
The SPACES Street helped attendees of the KGAF 2016 experience the installations, be inspired, be comforted by the familiar and indulge their creative expression.
~Create memories. Experience Spaces!~
About Welspun Global Brands Limited
Welspun Global Brands Ltd—Retail Division is India’s largest specialty company in the home furnishing segment. Set up in February 2003, with the aim to fill the lacuna of a one-stop experiential shopping point in the home décor market, today the company has become the most preferred choice when it comes to home furnishing. Drawing its strength in technology from the Welspun Group and its expertise in design from its in-house design studio that harbours some of the best minds in the design industry, Welspun Global Brands Ltd—Retail Division is always at the forefront when it comes to innovation.
The division has two domestic brands namely SPACES-Home and Beyond and Welhome. SPACES-Home & Beyond caters to the premium customers, who are looking for the exclusivity. On the other hand, Welhome caters to the value-for-money-seekers.
The retails division also has two sub divisions under it, namely Hospitality and Institution. The Hospitality division caters to the furnishing needs of crème-de-la-crème of the Hospitality industry, whereas the Institution division offers corporate gifting solutions to the leading corporates of the country.
About SPACES-Home & Beyond
SPACES-Home & Beyond is a premium bed, bath and coordinates brand by Welspun. Targeted at the new-age elite Indians who are globe-trotters, the solutions offered by the brand are a perfect blend of contemporary and traditional designs—a true representation of an eclectic, global, yet very Indian persona. The brand is fueled by the sheer passion to keep its customers abreast with the global trends and that’s why new collections are introduced every season, apart from the core collections. Delighting the customers by offering them multiple choices in terms of designs, patterns, fabric, hues, etc, the brand has got something for every individualistic style and is available at all leading lifestyle stores across the country.