Sony launches the new RX10 III camera in India for Rs 1,14,990

Sony today introduced the new RX10 III (DSC-RX10M3), it features a newly-developed extended 25x super-telephoto zoom lens with an incredible focal range of 24-600mm and silent shutter capability. The new RX10 III is designed for demanding photographers and videographers who want to shoot fast moving, far away subjects (such as sports events, concerts or wild animals).

The 20.1MP 1.0-type stacked sensor, bright zoom lens and BIONZ X processor combine to produce a good image, whether shooting stills or video at up to 4K quality. Furthermore, by pairing the convenience of an ultra-telephoto lens with an innovative stacked CMOS image sensor, the RX10 III delivers new imaging experiences such as super slow-motion video capture at up to 1000 fps all the way up close to ultra-telephoto range. It benefits from an extremely accurate AF that focuses in just 0.09 seconds.

Lens advantages

The jewel in the crown of the RX10 III is the newly developed ZEISS Vario-Sonnar T lens. Covering a huge 24-600mm (25x Optical magnification) focal range. The large-aperture lens (F2.4-4.0) maximises the ability of the 1.0-type large sensor to achieve high image quality and beautiful bokeh, even in the ultra-telephoto region.

The newly designed optics in the camera include eight ED glass elements including one super ED glass element and two ED aspherical lenses . The newly developed optical design contains the sophisticated advanced aspherical (AA) lens and delivers above average imaging performance while keeping the lens unit itself small. Additionally, with a minimum focusing distance of 72cm at a fully extended 600mm (0.49x maximum magnification), the new lens is capable of producing amazingly detailed tele-macro images. The ZEISS T Coating minimises flare and ghosting that often affects image quality in adverse lighting conditions.

The aperture unit has nine blades that are designed to create a near-perfect circle in the F2.4 to F11 aperture range which enables soft, beautiful bokeh expression. The Optical SteadyShot algorithm has been optimised for the lens design of the RX10 III and delivers up to 4.5 stops image stabilisation for protection against camera shake, even when shooting from the hand in ultra-telephoto or low-light conditions.

Premium Speed and Response Times

The RX10 III features a 1.0-type stacked CMOS sensor with DRAM chip which is back-illuminated to allow it to collect light more efficiently. Combined with the BIONZ X image processing engine, the RX10 III achieves a wide sensitivity range of ISO 64 – ISO 12800, with low noise, even at high sensitivity settings. It employs a stacked structure that places the high-speed signal processing circuit on a different layer from the pixel area, significantly expanding the signal processing circuit and achieving astonishing high-speed processing. The DRAM chip at the rear of the sensor temporarily stores and allows readout of large volumes of signal data which can be processed without delay, enabling slow motion recording at up to 1000fps. This is especially beneficial when capturing dynamic footage from a long distance. The accelerated readout of data from the image sensor also delivers a major reduction in image distortion of fast-moving subjects such as tennis players or animals on the move.

With shutter speeds as fast as 1/32000 second, the electronic shutter performs comparably to mechanical shutters that don’t distort images. Moreover, the electronic shutter can operate silently, so you can shoot recitals, wildlife and other sensitive subjects without disrupting the scene. Continuous shooting is possible at up to 14fps which enables the photographer to capture moments of fleeting beauty or facial expressions. In addition, the RX10 III offers accurate tracking during continuous shooting with AF at up to 5fps.

The combination of the premium performance characteristics of the RX10 III and its extended zoom capabilities open up a whole new world of imaging experiences.RX10 III and its extended zoom capabilities open up a whole new world of imaging experiences.

High-Quality 4K Movie Recording

The RX10 III records video in 4K quality at a high bit rate in an efficient XAVC S format with full pixel readout and no pixel binning. This means that it captures approximately 1.7x more information than is required for 4K video output and this oversampling effect enhances image detail as it minimises moiré and jaggies. Furthermore, the inclusion of a high-speed front-end LSI assists the BIONZ X high-speed image processing engine in significantly reducing the rolling shutter phenomenon that can often distort how fast-moving subjects appear in 4K movies.

The RX10 III supports a variety of movie functions including Picture Profile, S-Gamut/S-Log2, Gamma Display Assist, enhanced Zebra function, clean HDMI output, TC/UB, REC Control, Dual REC, and Marker function.

High-speed autofocus

The RX10 III features the Fast Intelligent AF system with the spatial object detection algorithm fully optimised for the RX10 III. This allows the camera to predict the point of focus by detecting the subject even before the shutter button is pressed halfway. Once the shutter button is pressed halfway down, the camera focuses on the subject without delay, delivering a very smooth AF performance in just 0.09 seconds.

New innovations

The RX10 III features a number of other upgrades compared to the current RX10 models. These include triple lens rings for focus, zoom and aperture, each operable on the side of the lens for smooth operation. The handgrip shape has been optimised for the new high-magnification large-aperture lens, particularly to enhance grip security when holding the camera at eye level. A new Focus Hold button on the lens barrel allows the focus distance to be locked when it pressed and can also be assigned as a custom function button. A new soft carrying case, LCJ-RXJ, will also be available for the new camera.

To understand the real capabilities of RX10 III, you can view a YouTube video which highlights key features of the camera below: