Somany Ceramics Flags-off its First Design on Wheels Experience Centre


Agra, Uttar Pradesh, India

Somany Ceramics Ltd., pioneers of Indian ceramic industry, today flagged-off their most advanced and innovative experience mobile ‘Somany Design Studio’.

The one-of-its-kind design studio will travel across India over the next one year covering over 13,000 km and 80 cities. The design bus will be showcasing the widest product selection categories – Ceramic Walls and Floors, Polished Vitrified Tiles, Glazed Vitrified Tiles, Digital Tiles & Sanitary ware and Bath Fittings from the house of Somany Ceramics to architects, contractors, builders, dealers and consumers.

The design bus was flagged off by Mr. Abhishek Somany, MD, Somany Ceramics Ltd. and Mr. Sanjay Kalra, President – Sales & Marketing, Somany Ceramics Ltd., from ITC Mughal, Agra in the presence of 100+ top distributors from across Northern India who had gathered for their biggest networking event. At the event, Somany Ceramics also introduced their new range of 400*800 MM Ceramic tiles, the unique sized offering which will set a benchmark in the industry.

Speaking on the occasion, Mr. Abhishek Somany, MD, Somany Ceramics Ltd., said, “The real estate market is growing at a rapid speed especially in Tier II and Tier III cities with a huge upsurge in construction across residential, commercial and retail markets. There are huge untapped markets in the realty sector waiting for investors and builders to explore. Somany understands these requirements and therefore has launched the Design Studio to provide complete customer satisfaction along with easy access to a wide range of designs and products to all our consumers directly at their door step. Somany Design Studio will take the concept of ‘Experience Center’ to the next level.”

In the first quarter, the Design Studio bus will travel to all key North Indian markets followed by the rest of the country. It will offer complete sales and marketing support, showcase décor solutions and the widest product range along with after-sales service.

About Somany Ceramics Ltd.

Somany Ceramics Ltd., the flagship company of H L Somany Group, is one of the leading players in the tiles and sanitary ware industry. Somany Ceramics has recently been awarded “Asia’s Most Promising Brand” in the ceramic tile industry, which is given to the most admired brand of the year. It has also been awarded “The Power Brands Award” for 2010-11, which represents India’s most powerful brand as chosen by the consumer and “The Indian Power Brand” for 2011-12 which is a testimony to being a true global Indian brand. Somany received in 1996 recognition from the Government of India for its R&D department (a first in the tile industry) and was the first tile company to be awarded ISO 9002 certification in 1998. It is also the first in the industry to be felicitated with the BIS mark license for the best quality products. Somany has achieved ISO 14001 in 1999 for environment-friendly facilities. It holds patent rights for “Veil Craft” technology, which renders a specially treated coating that protects tiles against abrasion, scratches and stains. Somany is listed on the NSE and BSE, and has over 4,000 shareholders.