Shop CJ Brings 2nd Generation Instant-hair-building Technology

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Mumbai, Maharashtra, India
Bringing in an advanced solution to the problem of thin and scanty hair, Shop CJ, Asia’s No. 1 home shopping network, has introduced a 2nd generation technology hair product ‘Hair4Real’ – a microfiber product for hair that gives the desired density to the hair instantly. ‘Hair4Real’ has been inspired by nature and provides volumising effect with added shine to the hair which works in 30 seconds. The product comes with a moisturizing hair lock spray which nourishes hair with ingredients like Aloe Vera, Rosemary, Lavender and number of Vitamins.

Available in Black and Dark Brown for Indian hair, ‘Hair4Real’ boasts of colour lock technology that gives natural and seamless look. This colour lock technology protects against sun damage and preserves the colour of hair. The colour will not run even if you sweat.

According to reports, more than 58% of men in the age of 30-50 years suffer from hair problems greying of hair and hair loss due to stressful lifestyle. Recommended by dermatologists, ‘Hair4Real’ is made up of consistently sized micro fibers which does not get stuck in pores and lets the skin breathe.

Dhruva Chandrie, COO, Shop CJ Network, said, “The demand for hair care product in India is growing high in number and natural products have made their way back in fashion. People now are becoming increasingly aware of the ingredients contained in the products that they use in everyday life. Hair4Real a natural product made of 2nd generation technology is an incredible product used in around 70 countries in the world. We are certain that our consumers will love the product.”

The product is available in all the platforms of Shop CJ at Rs. 799/. It delivers premium experience and fantastic results without harsh chemicals that people wish to avoid.

About Shop CJ Network Private Limited (“Shop CJ”)

SHOP CJ Network Pvt. Ltd. (Formerly Known as STAR CJ Network India Pvt. Ltd) is a 50:50 joint venture between the South Korean home shopping major, CJ O Shopping Co. Ltd. and Providence Equity Partners group. It operates a 24×7 home shopping channel called SHOP CJ (formerly STAR CJ Alive) and a web-based portal www.shopcj.com (formerly www.starcj.com), apart from its programs being available on many other channels. SHOP CJ channel is available on major DTH and analogue & digital cable platforms. It reaches more than 85 million households in India. One of its promoters, CJ O Shopping Co Ltd (“CJ”) operates Asia’s No.1 home shopping network (in terms of Gross Merchandise Value as per Technopak’s Report dated 2nd April 2015) operating in 10 sites, including Korea, China, Mexico, India, Japan, Vietnam, Thailand, Turkey and Philippines. CJ Shopping brings “shoppertainment” and trendy lifestyle products with value to its customers.