Royal Enfield announces foray into Argentina market

Royal Enfield Tuesday announced its foray into Argentina, the second biggest motorcycle market in Latin America.

The motorcycle maker launched its first flagship store in Buenos Aires, commencing its full operation, including after sales, spares and service.

Royal Enfield has appointed Grupo Simpa as its official dealer-partner for Argentina, which will look after all market development and support activities such as marketing and aftersales, for the brand in the country.

Argentina is the third country after Brazil and Colombia in the Latin American region to have an exclusive Royal Enfield store.

Rudratej (Rudy) Singh, President (Royal Enfield) said, “Our approach in international markets has been to focus on key cities that strongly influence the motorcycling and lifestyle culture in the country…More recently our focus has been on fast emerging motorcycle markets, like South East Asia and Latin America.” The company has been expanding its footprint in the Latin American region and has already established presence in key cities like Sao Paulo, Medellin and Bogota.

Royal Enfield in Argentina will be present with a lineup of four models featuring single-cylinder engines currently up to 535 cc. Available models include – The iconic Bullet (500cc), the Classic (500cc), the Continental GT (535cc) cafe racer and the Himalayan (410cc).
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Royal Enfield sold more than 660,000 units globally in FY 2016-17, and intends to ramp-up its production capacity to up-to 900,000 motorcycles by end of 2018, to meet rising global demands.economictimes

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