Mumbai, Maharashtra , India
Godrej No.1’s new Honey & Glycerin soap gives you irresistibly soft skin in winters through the magic of honey and glycerine. Honey has been a part of winters in India, as much as the morning mist. For years honey has been known for moisturization and nourishment of the skin or even giving it a golden glow. The goodness of honey has been passed on from generation to generation. The new Godrej No.1 honey soap commercial is an ode to this tradition. In this TVC Bollywood’s favourite grand mom Farida Jalal is sharing her age old well kept secret with the audience. The endearing TVC is a complete hit on the Indian television screens and is being appreciated for its warmth and connect with different generations of an Indian household.
TVC focuses on the warm relationship between a grand mom and granddaughter and captures their priceless moments beautifully. It also effectively communicates the goodness & winter benefits of natural ingredients – honey and glycerine through a catchy jingle of ‘Mausam Shahad ka, Twacha Shahad Si.
The Creative Agency for the TVC: Creativeland Asia.
It is directed by the talented Aleya SenSharma of the renowned Chrome Pictures Pvt Ltd.
Mr. Sunil Kataria, Business Head – India and SAARC, Godrej Consumer Products Limited (GCPL), shares, “Over the years Godrej No. 1 has believed in making the consumers experience the goodness of natural ingredients for skin care. With our latest product offering we aim to provide our consumers the reassurance and goodness of honey & glycerin. This soap is specially designed for the winter period which not only moisturises the skin but also has shielding properties that protects and help retain the natural skin hydration. We have launched this soap with a heart warming TVC starring Farida Jalal. This new TVC celebrates soft and glowing skin in winters through a real and endearing conversation between a grand mom and her granddaughter.”
On the TVC, Anu Joseph, Executive Creative Director, Creativeland Asia, said, “Godrej No.1’s honey-glycerin soap, we realised, is the best one around for winter skin. Had we gone the glycerin way, we would’ve had to fight with other glycerine soaps around. We decided to talk about honey. That honey is an effective way to keep skin supple and soft is a story that has been passed down generations. And that’s exactly what we have communicated in the TVC”.