New Delhi, Feb, 2018: LG Electronics India has been a market leader in developing breakthrough technologies and this time yet again, the brand will take its visionary approach to the next level. Pushing forward the concept of its previously-launched ‘DUAL Inverter Technology’ Air Conditioners, the brand is all set to go huge in its scale this year, with the introduction of this technology in its Window Air Conditioners as well.
Last year the brand received great recognition for its commitment towards environment and green technology by shifting its entire line of Spilt Air Conditioners to Inverter technology. The range popularly known as the DUAL Inverter Air Conditioners was designed to deliver an optimal cooling performance, while being energy efficient owing to its inverter technology. For example: 1.50 Ton, DUAL Inverter AC could save 834 units with respect to 5-star Split AC in a year which was absolute saving for consumers. The reliable DUAL Inverter Compressor is backed up by a 10-year warranty, one of the best in the industry. Dual inverter can cool in temperatures as high as upto 52 degrees.
LG was the first one to comply with government’s mandated ISEER Ratings (Indian Seasonal Energy Efficiency Ratio) that have become compulsory from Jan, 2018. Because of LG’s pioneering role, the overall Inverter AC market showed a remarkable growth from a total 12% share to a commendable 31% between 2016-17.
Mr. Kim Ki Wan, Managing Director, LG Electronics India said, ‘’After the successful introduction of DUAL Inverter Technology in LG’s Split ACs, we have now come up with this new energy-efficient product – LG Window DUAL Inverter AC. This new product from LG offers the best of innovation in technology, improved aspects, optimal performance and improved capacity.’’
Mr. Vijay Babu, Business Head-RAC, LG Electronics India said, “Energy efficiency has become one of the main factors guiding consumers’ purchase decisions for air conditioners category. The introduction of DUAL Inverter technology in our Window ACs, has been done keeping in view the mass popularity and usage of this type of AC across Indian homes. This range in fact, combines design innovation and state-of-the-art technology to deliver an optimal cooling performance. Energy conservation is central to market dynamics in today’s time and by bringing this technology into the Window AC segment, we have touched a deeper chord with the Indian masses.’’
The LG DUAL Inverter Window AC has a 5-star Indian Seasonal Energy Efficiency Ratio (ISEER) rating mandated by the Bureau of Energy Efficiency (BEE). It is an effective technology available for consumers who are concerned about both running costs and energy conservation. The advanced technology of LG DUAL Inverter Window AC uses Dual Rotary compressor which has twin rotors and results in faster cooling, high energy savings, greater stability and lowest operational noise in Window AC of 44dB. With this technology, consumers can save substantial running cost annually. The range comes with a 10-year warranty on the compressor and Ocean Black Protection feature has been tested for 27 year-long life for the coils, resulting in durability and longevity. These air conditioners use the R-32 green refrigerant gas that is environment-friendly. The range is the first-of-its-kind to offer WiFi technology, making it an appliance suited to today’s fast paced and connected life.
As the Indian summers are fast approaching, the LG Window AC with Inverter technology is an appliance that will set an industry benchmark. LG’s consumer-centric approach and quest for understanding market insights is the basis for such innovation.
Along with Window inverter AC LG has launched 58 new variants of DUAL Inverter AC in split segment.
LG DUAL Inverter windows AC is priced at 43,990/-
About LG Electronics India Pvt. Ltd.
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry. LGEIL’s manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture Air Conditioners, LED TVs, washing machine, refrigerators and monitors.