Lucknow, March , 2019: Realme, the No. 1 emerging smartphone brand in India, recently announced to expand the offline sales to 150 cities in the year 2019. The young brand started with top cities of the country, gradually moving towards 150 cities phase by phase. The “Proud to be Young” brand has collaborated with offline retailers which will be known as Real Partners and will give a value addition to customer experience. The brand partnered with leading offline dealer Shivalik Communications Pvt. Ltd. in Uttar Pradesh and sold 1 lakh realme smartphones in the region.
Realme started with 10 cities across the country in January 2019 and the brand will eventually add 50 cities every quarter. With the city expansion the smartphone brand will establish 20,000 outlets throughout the country. The retail outlets will have all the models of that the smartphone brand has launched. Currently the young brand has presence in more than 35 cities across more than 3000 stores in Mumbai, Hyderabad, Surat, Ludhiana and Chandigarh to name a few and is expanding footprints to meet the rapidly growing customer demands.
Realme Offline Sales extend to 150 Cities in 2019; partners with 20, 000 Real Partners
Currently realme is working with 600 Real partners in Uttar Pradesh. Going forward the brand will partner with 400 more dealers eventually establishing relationship with 1000 dealers by end of the year. The young brand will expand covering all the major districts of the region. The brand already have 39 service centers in the region, eventually adding on more as per requirement.
Commenting on the expansion, Madhav Sheth, Chief Executive Officer, realme India said, “realme as a young brand is committed to delivering the best consumer experience to our customers. In Uttar Pradesh we have 39 service centers to make sure customer satisfaction.”
Strengthening our commitment, we are expanding our footprints to meet the rapidly growing customer demands. With the new offline store, we are extending our sales channels reaching out to our offline customers in every region. This is the extension of our sales strategy and ultimate target of ‘realme for Every Indian.”
The brand has been successfully performing on e-commerce platforms from May 2018.
Realme has secured the position of No. 1 Emerging brand in the country as quoted by CMR and according to Counterpoint, realme was No.3 in overall market share during Diwali, and specifically No.2 in online sales.
Adding on to the accolades, Realme has also ranked No. 4 position in Q4 2018, as per International Data Corporation (IDC) and Counterpoint and awarded ‘No. 1 Quality Smartphone Brand’ by CMR Mobile Industry Consumer Insight Survey.
In the first week of March 2019, the brand has launched realme 3, the most powerful phone in budget segment. The stylish device is powered by the AI master MediaTeK Helio P70 processor and comes with a 4230 mAh battery, giving you the longest battery life in this segment. The device comes with 3 exquisite colours – Radiant Blue, Dynamic Black and Classic Black.