LONDON: Auto major Mahindra & Mahindra (M&M) today launched its electric car ‘e2o’ in the UK market priced up to 15,995 pounds (over Rs 15 lakh).
Designed specifically for urban commuting and featuring a host of connected technologies, the Mahindra e2o will be available in two trim levels.
The entry-level e2o City is priced at 12,995 pounds, while the higher-spec TechX version would retail at 15,995 pounds and includes a host of features like touchscreen infotainment centre with reversing camera, telematics, leather seats, alloy wheels and a rapid charging port.
“I am very proud to announce that the e2o is now available in the UK and this marks a true milestone for the Mahindra Group. I invite people to come and test drive the Mahindra e2o ‘ElectriCity Car’ and help drive a positive change to the air quality in their cities,” Mahindra Group Chairman Anand Mahindra said.
Sustainability is at the heart of Mahindra’s business practice and with the introduction of the e2o to the UK market, the company is offering a product that perfectly encapsulates the group’s corporate philosophy, he added.
M&M President and Chief Executive (Automotive) Pravin Shah believes that the e2o is the right car at the right time for the UK market.
“There has never been a better time for people to make the change to electric, and with the e2o there has never been an easier or more affordable way to make this transition,” Shah said.
The new vehicle is an innovative combination of advancements in automotive, electronics and information technology paired with minimal running costs and zero tailpipe emissions, he added.
“This makes it the ideal urban runabout or second car for the two-and-a-half-million UK households that can charge the car at home in a driveway or garage,” Shah said.