Mumbai, 21st June 2018: Radio City, India’s leading radio network, once again demonstrated its prowess of being the most influential radio network with an unprecedented tally of 64 awards at the prestigious national and international awards of this year. These include awards across Breakfast and Non-Breakfast programmes in the Hindi, Telugu and Tamil categories for innovative campaigns such as ‘Suno Na Dilli’ by RJ Ginnie, ‘Radio City Flashback and ‘Love Guru’ among others. With this, Radio City has now bagged 20 awards at the India Radio Forum and Excellence in Radio Awards (IRF), 19 awards at Golden Mikes, 12 awards at ACEF, 8 wins at New York Festivals International Radio Program Awards, 1 each at Goa Fest, Shield Awards, India Content Leadership Awards and 2 at Kyoorius Creative Awards. These wins establish Radio City’s all-round supremacy in innovation, CSR, on-ground promotions, public awareness and more.
At IRF, Radio City received laurels in various categories including Best Breakfast Programme (Hindi) for its ‘Suno Na Dilli’ campaign with RJ Ginnie, Best Breakfast Programme (Telugu) for the campaign ‘Radio City Super Mornings’, Best Radio Programme (Non-Breakfast – Hindi) for ‘Love Guru’, Best Radio Programme (Non-Breakfast – Tamil) for ‘Chennai – Radio City – Crime Diary’ to name a few. Radio City also clinched the Excellence in New Media Initiative for ‘Video City’ and the Community Show of the Year for ‘Power of Radio’ amongst a bouquet of other recognitions
Radio City was selected as the ‘Most Admired Radio Network of the Year’, at ACEF Awards which is a testament to its robust innovative and creative approach. Radio City’s RJ Rashi also basked in the glory as she bagged the prestigious ‘Radio Jockey of The Year Non-Metro’ at ACEF. At Golden Mikes, one of India’s biggest radio advertising awards, Radio City claimed the most number of awards, including a Gold in the category– ‘Best On Ground Promotion by a Single Radio Station for Self’ for its ‘Black and White Holi’ campaign. Radio City bagged Bronze for Nikita Ki Kahani Campaign, Dilli Vs Crime Resilience after Self Immolation to Change the World and Celebrating Emotions of The Nation at the New York Radio Festivals 2018. At the Kyoorius Creative Awards, Radio City bagged an award for the brand film Taxi Driver in the ‘Writing for film category’ and Google Maps in the ‘Innovative Use of Radio Category.
Radio City becomes the Most Influential Radio Network by Winning 64 Metals at the Prestigious National and International awards
Ushering in the celebration, Mr. Abraham Thomas, CEO, Radio City said , “We are delighted to win plaudits across India’s most renowned platforms for recognizing out-of-the-box work in the field of advertising and marketing. These awards instill faith amongst our advertisers, clients and listeners of being associated with India’s most influential radio network. Such recognition bolsters our confidence to continue our creative approach and develop unique campaigns that disrupt the industry. Radio City has always been at the helm of innovation and these awards will go a long way in motivating our highly talented team to push boundaries in the future.”
The IRF is a definitive platform that recognizes and rewards outstanding work produced in the radio industry. Golden Mikes and ACEF are India’s biggest platforms for recognizing advertising and marketing campaigns and celebrates exceptional talent in this field. In addition to these prizes, Radio City also landed key wins at New York Festivals International Radio Program Awards, Goa Fest, Shield Awards, India Content Leadership Awards and Kyoorius Creative Awards.
Radio City 91.1FM:
Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Radio City was the first FM radio broadcaster in India and brings with it over 17 years of expertise in the radio industry. Amongst the private radio stations, Radio City has consistently been the number one radio station in Bengaluru and Mumbai with 24.17% and 17.10% average listenership share respectively. (Source: TAM Data – Radio Audio Measurement, Markets: Mumbai and Bangalore TG: 12+ Day-part: Mon-Sun 12:00 AM-12:00 AM, Place: All; Period: from December 30, 2012 to January 21, 2017) and as on March 31, 2017, Radio City reached out to over 67 million listeners in 34 cities covered by AZ Research (Source: AZ Research Report).
Music Broadcast Limited currently has 39 stations, including 11 newly acquired stations in Phase III auctions. Radio City in its third phase expands to Kanpur Ajmer, Kota, Bikaner, Udaipur, Patiala, Patna, Jamshedpur, Nasik, Kolhapur and Madurai.
Radio City has spearheaded the evolution of FM radio programming by offering content that is unique and path-breaking. The network introduced humour and the concept of agony aunt on radio with Baber Sher and Love Guru respectively. It also initiated the Radio City Freedom Awards and provided a launch pad to budding singers with Radio City Super Singer, the first-of-its-kind radio talent show in India. Through its ‘Rag Mein Daude City’ philosophy, the network has adopted a local approach that resonates with the listeners while inculcating a sense of city pride and infusing local culture and flavour on-air. The network provides terrestrial programming along with 52 other web-stations, through its digital interface, www.radiocity.in.
Radio City has been featured consistently in ‘India’s Best Companies to Work For’ study conducted by Great Place to Work Institute. The network has repeatedly been called out as amongst the best in the media industry. In 2017, the company was included in the list for the 6th time.