Bangalore, Karnataka, India
Quikr, India’s No. 1 classifieds business, has launched Quikr Doorstep to revolutionise consumer-to-consumer buying and selling in India. It brings the convenience of ecommerce to pre-owned goods by facilitating price negotiations, payment, pickup and delivery, making it the first and only platform to complete all steps of the transaction online across the country. Quikr Doorstep has been launched across mobile phones, electronics & appliances, household furniture and other such products and the company plans to aggressively scale this business over the coming year.
What it means to Quikr consumer,
+ Buyer and seller can complete entire transaction via Quikr
+ Online, real-time price negotiation on Quikr’s messaging platform
+Payments handled securely online via escrow account
+ Pickup and delivery managed by Quikr
Talking about this move, Pranay Chulet, Founder & CEO, Quikr said, “We have always been good at bringing out real innovations that are needed in the classifieds business in India, and Quikr Doorstep is another great example of that. It addresses genuine consumer issues of trust, payment and logistics in C2C transactions in the country. It also directly puts us in the middle of the transaction loop, making us the only player in India that is monetizing this category in a meaningful way. In a nutshell, Quikr Doorstep further strengthens our leadership in terms of size as well as monetization in C2C categories which have been core to our business since the very beginning.”
Quikr has rolled out Doorstep on its app, mobile site, desktop site as well as Quikr NXT, its pioneering messaging service that allows consumers to make negotiations and payments real time. In addition to the convenience, Doorstep offers to consumers, the escrow account provided by Quikr as a part of this service also ensures that transactions on Quikr are safe for buyers.
Anurag Saran, CPO, Quikr said, “We always make it a point to change with and for our consumers. Close to six months ago, we began testing some of the Quikr Doorstep features on our platform and from that early stage to now, we’ve already rolled this service across all our product categories. With various innovations such as real-time negotiation and payments on our chat platform and the introduction of partial payment as an option for buyers, we have witnessed 10x growth in the number of transactions going through our platform vs last quarter”.
Quikr Doorstep has been consistently seeing over 100% month-on-month growth in volume and the average transaction value on the service has also doubled since launch.
Quikr is India’s leading cross-category classifieds platform that is used by over 30 million unique users a month. It is present in 1000 cities in India and operates in over 12 categories that include mobile phones, household goods, cars, real estate, jobs, services and education. Quikr operates across desktop, laptop and mobile phones, and allows consumers as well as small businesses to sell, buy, rent and find things across its multiple categories with great ease. Quikr’s investors include Warburg Pincus, Kinnevik, Tiger Global Management, Matrix Partners India, Norwest Venture Partners, Nokia Growth Partners, Steadview Capital, Omidyar Network, Ebay Inc.