‘Make in India’ Campaign Puts Frost & Sullivan Firmly on the Map
Mumbai, Maharashtra, India
Hundreds of advertising posters placed in strategic locations across the main cities in India feature Frost & Sullivan’s #1 Ranking of India for Growth, Innovation and Leadership. The advertising campaign by the India Government follows a powerful address to Prime Minister David Cameron, British authorities and international business leaders at London’s Guildhall last November. During his visit to the UK, India Prime Minister Narendra Modi highlighted the staggering growth rate of the country’s economy (according to the World Bank, +7.5 percent in 2016) and the vast opportunities for foreign direct investments in the region.
Quoting Frost & Sullivan’s pioneering research on the world’s top 100 countries for Growth, Innovation and Leadership, PM Modi noted the growth consulting firm’s number 1 ranking of India. The positive outlook on Indian investments was also backed up by Moody’s recent ratings, the World Economic Forum’s global competitive index, and the United Nations’ recommendations.
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During his visit PM Modi underlined how foreign direct investment inflows have soared up by 40 percent in India this year, compared to last year, restoring global players’ trust.
“India is on the threshold of a big IT revolution,” noted PM Modi. “We are encouraging it to fast-track the services to our 1.25 billion people. New technology and renewable energy is our new Mantra. Whatever we do, we will do in a cleaner and greener way. Energy efficiency, water recycling, waste to energy, clean India and river cleaning are among those initiatives. These initiatives provide additional avenues for investment in modern technology and human resources.”
A variety of strategic programmes have also been launched, such as the ‘Make in India’ manufacturing initiative, the Digital India and Skills India campaigns and the Start Up India campaign.
According to Aroop Zutshi, Global President and Managing Partner, “Global manufacturing is heading towards the fourth generation of manufacturing revolution (Manufacturing 4.0) which will redefine the terms of differentiation amongst countries. Prime Minister Modi’s Make in India initiative will not only boost Indian manufacturing potential but will reinstate the country’s global image as a high tech innovation hub as well.”
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