October, 2018, Pune: India’s largest and fastest growing Functional Fitness Studio Brand ‘MultiFit Wellness Private Limited’, today announced the launch of its UAE operations as well as the induction of 11 International Olympic athletes to its Technical Advisory Board, becoming the first Indian gym brand to do so. Following closely to its entry into the hyper-competitive UK market, through the acquisition route, these announcements are part of the brand’s Vision 2020 growth strategy. As part of this strategy MultiFit aims at (a) reaching a strength of 100 large format multi-disciplinary Functional Fitness studios by next year, (b) exponentially expanding its nutrition business, esp. the online & sports nutrition with an aim of emerging as a dominate player in the space, and (c) building the country’s first gym chain developed fully-customized FitTech platform.
MultiFit Expands Global Footprint; Enters UK & UAE, Inducts 11 International Olympic Athletes on Technical Advisory Board
Having started off as a 3000 sq. ft. single studio in 2015, it currently operates a chain of over 22 large format multi-disciplinary Functional Fitness studios across India, UK & UAE marking a presence in 8 cities. Further it has another with 10 more Slated to go live in 60 Days & 20 more signed up gyms which are slated to go live over the next 4-5 months taking the total count to 52 fitness studios.
Commenting on the announcement, Dr. Samir Kapoor, said: “The fitness industry globally is undergoing a tectonic shift with a huge market potential coming into play, driven by rapid rise in lifestyle related NCD’s and urbanization. Even in the UK and US fitness markets which our considered amongst the most evolved fitness markets the penetration is 16.7% and 18% respectively. In India it is a mere 0.3% approximately. Our Vision 2020 growth strategy is thus built around three pillars (a) Rapidly expand in both the global and domestic markets and capture this un-tapped potential, (b) Harness the best practices and talent from the developed markets and use it as a base for innovation and evolution, and (c) create a global community of committed fitness enthusiasts. It is our estimation that the industry though even very attractive at current numbers, will grow at a far greater pace than predicted and will have a huge requirement for not just quality nutrition advice but also for holistic multi-disciplinary physical fitness centres, .i.e. not conventional gyms”.
“Our expansion into UAE, the appointment of 11 International athletes who have played the game at the absolute highest level, i.e. the Olympics and our major foray into nutrition are all in keeping with this belief and endeavour of ours,” added Samir Kapoor.
Newly Inducted International Athletes on MultFit’s Technical Advisory Board:
Going forward this elite panel of 11 International athletes, which has been carefully and painstakingly curated over months’ basis not just their technical prowess but also their fitness ethos which is in-line with Brand MultiFit, would also play a crucial role in presenting Brand MultIFit – its vision, mission and values to the world.
Andy Turner: A three-time Olympian, Andrew Steven “Andy” Turner (born 19 September 1980) has competed in the Olympics, won gold at the Commonwealths’ and been crowned a European champion. He was once Britain’s premier hurdler, and is still the third fastest 110m hurdler in British history. Also in 2010, he broke the automatically timed world record in the 200 metres hurdles. He was coached by Lloyd Cowan. He is now a bodybuilder. On his bodybuilding debut, in front of a sell-out crowd in St Albans, Turner was crowned the Miami Pro champion in the over- 35s category.
Marilyn Okoro: Marilyn Chinwenwa Okoro is a British track and field athlete. She finished third in the 800 meters at both the 2007 and 2008 IAAF World Athletics Final. In 2007 she won 4x400m relay bronze at the World Championships in Osaka and also won the same medal from the 2010 European Championships in Barcelona. She represented Great Britain at the Beijing Olympic Games in 2008 and finished sixth in the semi- finals. She was part of the 4 x 400 m relay team which finished fifth in the final of the 2008 Summer Olympics.
Chris Tomlinson: Christopher George “Chris” Tomlinson is a retired English long jumper. He is the former British long jump record holder and competed at the Olympics of 2004, 2008 and 2012. In February 2008 he became the world’s top long jumper of the year so far with a leap of 8.18m. He won the silver medal at the 2008 World Indoor Championships. He competed at the 2008 Olympic Games without reaching the final. On 20 August 2009, his record was broken by 1 cm by Greg Rutherford in the qualifying for the World Championships long jump final. Both Rutherford and Tomlinson progressed to the final. Tomlinson regained the British record in July 2011 with a jump of 8.35 m in Paris.
Sarah Stevenson: Sarah Diana Stevenson, MBE is a British taekwondo athlete. Stevenson won her country’s first ever Olympic medal in taekwondo, a bronze, at the 2008 Games in Beijing, her third Olympic competition for Great Britain. Stevenson again became world Champion in 2011.
Mark Lewis Francis: Mark Anthony Lewis-Francis, MBE is a British track and field athlete, specifically a sprinter, who specialises in the 100 metres. A renowned junior, his greatest sporting achievement at senior level has been to anchor the Great Britain and Northern Ireland 4 x 400 meters relay team to a gold medal at the 2004 Summer Olympics. Individually, Lewis has won the silver medal in the 100 m at the 2010 European Athletics Championship and numerous indoor medals. Lewis-Francis is a member of the Birchfield Harriers athletics club and is also known as the “Darlaston Dart”.
Sebastian Rodger: British athlete Sebastian William Gregory “Seb” Rodger specializes in 400m hurdles. In 2013, he won a silver medal at the European U23 Championship and reached the semi-finals of the World Championship. He also represented Great Britain at the 2016 Olympic Games in Brazil.
Zoe Smith: Zoe Smith is an English weightlifter and holds four British clean and jerk records spread across three weight classes. Starting out as a gymnast, Zoe first participated in weightlifting aged 12 after being asked to make up the numbers for the Greenwich team at the London Youth Games. She was named BOA Athlete of the Year in 2008 before breaking through on the international stage with bronze at the 2010 Commonwealth Games, her first senior international competition and became the first Englishwoman to win a Commonwealth Games weightlifting medal. In May 2012 Smith was chosen, as part of Team GB, to represent Great Britain at the 2012 Olympics in London. She competed in the Women’s 58kg division and she took the British record with a clean and jerk lift of 121.0 kg (266.8 lb).
Alyson Dixon: Alyson Dixon is an English long-distance-runner who has competed in several marathons and half marathons and won the 2011 Brighton Marathon. She competed for England at the 2014 Commonwealth Games.
Georgina Cassar: Georgina Cassar is a Gibraltian/British rhythmic gymnast. She represented Gibraltar at the 2010 Commonwealth Games in India and competed for Team GB at the 2012 Summer Olympics in London, UK.
Luke Lennon Ford: Luke Lennon-Ford is a British sprinter who specialises in the 400 metres. He is coached by Linford Christie. At the 2011 European Athletics U23 Championships he won bronze in the 400 metres and gold in the 4 x 400 metres relay. He was selected in the 2012 Olympic team for the 4 x 400 metre relay, but did not run in the heats or the final.
Manoj Pingle: Manoj Pingale represented India in boxing (Mens Flyweight) at the 1988 Seoul Games. Having won the Junior Asian Boxing Championship in 1985, he has also participated in 15 international matches whereby winning 5 gold and one silver medal. He received the prestigious Arjuna Award in 1994.