Angel Broking Launches #Customer Service on Facebook & Twitter
Mumbai, Maharashtra, India
Angel Broking, leading share broking house, announced yet another initiative that ensures customers get their key account-related information at their fingertips – through Facebook and Twitter. The revolutionary new service from Angel Broking, aptly named #CustomerService, empowers the customer to take quicker investment decisions based on the status of their trading accounts and available balances in their trading accounts with Angel Broking. The firm currently caters to over 10 lakh customers and is confident that over 3 lakh customers will benefit from this service on the launch day itself. The new service uses automated bots, which ensures that customers get the status of their transactions and balance instantly 24×7. A customer seeking any account related information and balance enquiry on trading account can send a message to official Facebook account or Twitter Account @AngelBrokingLtd by mentioning his/her customer id, within a few seconds; he receives an OTP on registered mobile number. A list of hashtags is received and customer replies with the relevant one to the same number and immediately he receives the relevant information. The End- End process is completed in just few seconds. Speaking on this occasion, Mr. Vinay Agarwal, Chief Executive Officer, Angel Broking, said, “Angel Broking has been a strong advocate of technology as an enabler of business, and with growing influence of Social Media as preferred and efficient mode of communication/interaction, it is logical for us to harness the utility of this powerful medium. With #CustomerService, we have delivered the benefits of digitization in the simplest form to our customers. We will continue to explore ways to leverage technology to continuously enhance the level of service to our customers.” Hashtag Pre-sets #accountinfo – Provides mobile no., email id & demat account number | #bal – Provides total Ledger Balance and Payout amount | #dealerinfo: Provides dealer name and contact number | #holding – Provides total client holdings with Angel Broking Angel Broking also introduced an advance analytics-based service that significantly reduces the turnaround time for customers’ queries and service. This is done through a machine-learning model that uses algorithms to train a specific model on previous emails of customers and automatically classifies the new emails under the concerned department. The tool helps to route the data to concerned team/person, resulting in a faster resolution to the problems raised by customers. It also uses predictive analytics and supervised/unsupervised learning in business processes to automate, speed up day-to-day activities and enhance user experience. A major digital push is underway at Angel Broking, the firm has recorded a 50% rise in online Trading in FY 2016. With online services & sales rapidly growing, Angel Broking is expecting that majority of its transactions to happen through online channels by the end of this year.